华中科技大学文华学院毕业设计（论文）
毕业设计（论文）
武汉市东湖之滨房地产项目可行性研究报告
学 生 姓 名：学 部 （系）：专 业 年 级：指 导 教 师：
2013 （省优论文）
学号：
职称或学位：
年 6 月 1日
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华中科技大学文华学院毕业设计（论文）
目 录
摘 要 ··················································································································· 1 关键词 ················································································································· 1 Abstract ················································································································ 2 Key words ············································································································ 3 1 绪论 ················································································································· 4
1.1 选题背景及意义 ···································································································· 4 1.2 国内外研究的现状 ······························································································· 5 2 武汉东湖之滨房地产项目概述 ······································································ 7
2.1 东湖之滨住宅房地产项目概况 ········································································ 7 2.2 项目可行性研究报告编制依据 ······································································· 11 3 武汉市东湖之滨房地产开发项目面临的政策分析与市场析 ······················· 12
3.1 国家房地产产业政策与市场分析 ·································································· 12 3.2 武汉市房地产市场的投资环境分析 ······························································ 17 3.3 武汉市房地产住宅市场竞争特点 ·································································· 22 3.4 武汉写字楼市场项目市场分析 ······································································· 24 3.5 项目的SWOT分析 ····························································································· 27 4 东湖之滨项目的市场定位和营销策略 ·························································· 28
4.1 项目的市场定位 ··································································································· 28 4.2 市场营销策略 ········································································································ 29 5 东湖之滨项目的相关技术分析和财务评价 ·················································· 31
5.1 项目相关的技术分析 ·························································································· 31 5.2 项目的投资估算与资金筹措 ············································································ 33 6 财务评价 ········································································································ 38
华中科技大学文华学院毕业设计（论文）
6.1 项目基本财务情况分析 ····················································································· 38 6.2项目赢利能力分析 ······························································································· 43 6.3 项目不确定性与风险分析 ················································································ 44 7 研究结论与建议 ····························································································· 48
7.1 研究结论 ················································································································· 48 7.2 问题与建议 ············································································································ 48 参考文献 ············································································································ 49 致谢 ···················································································································· 50
华中科技大学文华学院毕业设计（论文）
武汉市东湖之滨房地产项目可行性研究报告
摘 要
房地产开发是一项综合性经济活动，有投入金额巨大，周期性较长，投资收益率高，项目风险偏大，产品附加价值高，产业关联性强等特点。因此，为了使投资决策更为科学合理，并检验是否达到项目预期经济效果，可行性研究工作便显得必不可少。
东湖之滨项目位于武汉武昌核心区，交通便捷，商区云集，属于武汉市政府重点开发地段之一。本文基于武汉市总体规划和对未来的预测，通过对武昌核心区的一宗国有拍卖地块的开发经营，通过对而开展项目所在地周边环境及目前市场状况分析，并在研究周边主要同类竞争项目后，挖掘自身优势，提出了项目的可行性与开发经营策划的初步意见。依据本文的规划方案，项目总建筑面积10980平方米，项目总投资91622.38万元。通过对项目进行了经济技术评价和敏感性分析，测算项目所得税后财务净现值24151.64万元，项目财务内部收益率30.03%，因此项目在经济上具有可行性。
本文在参考国内外一些相关文献著作的基础之上，结合目前房地产可行性研究分析的相关理论，说明了房地产项目可行性研究的一般流程，它可以帮我们做到清晰市场定位、合理技术安排、准确预算资金，加快企业资金利用对于我们在房地产开发过程中避免决策的盲目性。最后通过分析得到的项目的财务经济指标，并预测本项目的不确定性和风险性，为投资方案提出意见和建议。
关键词:房地产；武汉武昌核心区；可信性研究分析；技术经济评价
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华中科技大学文华学院毕业设计（论文）
The Feasibility Study of East Lake Real Estate Project
Investment in Wuhan
Abstract
The real estate development is a comprehensive economic activity, there
are huge amounts of money spent longer periodic, high rate of return on investment, the risk of project is too large, high value-added products, industrial relevance and other characteristics. Therefore, in order to make development projects to achieve the desired economic effect, you must first do a feasibility study work in order to make real estate development projects in many of the major economic and technological principles and basic information to get practical solutions and implement..
East lake shore of the project is located in Wuhan core area, the transportation is convenient, the district gathered, belongs to the Wuhan city government is one of the key development areas. This article through to the Wuhan core an auction of state-owned land development management, based on Wuhan city overall planning and prediction of the future, based on the surrounding environment, where the project is located, and the current market situation analysis. After the research mainly around the similar competition property, combined with their own advantages, put forward the feasibility of the project and development of the business planning preliminary opinion. At the same time using sufficient economic and technical evaluation and risk analysis of project evaluation, in order to analyze the land for residential, office the possibility of the development and management. Based on this program, the total construction area of 10,980 square meters, the total investment of 916,223,800 RMB. Financial net present value estimates with the project after tax 241,516,400 RMB, the project financial internal rate of return of 30.03%, the project has a strong economic feasibility.
Basis of domestic and international literature in the theory of the real estate feasibility study, illustrates the general flow of the real estate project feasibility study, it can help us to achieve a clear market positioning, reasonable technical
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