毕业论文--B2B和C2C网站营销模式对比(3)

Abstract

E-commerce has become an indispensable part of people's life, and electronic business spread so fast, its website marketing model are inevitable connection, B2B and C2C e-commerce's two main as each, each have a type of the advantages and disadvantages, the purpose of this paper is to summarize B2B and C2C website marketing model and complement each other, incentive B2B and C2C website marketing level.

B2B and C2C two modes is market development of mainstream, B2B mode of e-commerce market revenue share, ranked first; 80% The market with its C2C participation, and the giant consumer groups also become the mainstream market. This paper introduces the B2B and C2C e-business, and the basic knowledge of network marketing is the common method, analysis current B2B and domestic and international market development situation of C2C starting, assisted by local Chinese alibaba and taobao, analysis of successful cases of their growth process, and their unique product marketing means, through summing up these marketing mode of each model of success, lists of B2B and case, finally put forward the marketing effect summarized website C2C suggestion.

Keywords: Web marketing Marketing mode User training Promotion mode

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