企业打造名牌策略研究(3)

Create the famous brand strategy of

enterprises

Abstract:

Studied brand, is the creation of brand names in order to help businesses take advantage of the brand-name. Brand strategy so that people are fully aware of the role of the famous brand, the formation of the brand-name awareness. The great role of the brand name in its branding effect, designer anchored, led products, businesses, social progress, development. The creation and development of brand-name, effective means to maintain the vitality of enterprises, is also an important guarantee for promoting the sustainable development of countries. Modern economic competition, in a sense that is brand-name competition.

Key word:

Brand Famous brand Brand effect Famous brand strategy

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