Apple-iPhone-Marketing-Plan - 苹果公司销售计划(7)

Apple-iPhone-Marketing-Plan - 苹果公司销售计划

Apple iPhone Marketing Plan

Situational AnalysisSocio-Cultural Situation Population growth leading to expansion of the sector needs for cell phones. People depend more an more on mobile communication everywhere. There is educational growth in the world. Culture’s perception of the technological devices is positive worldwide. Literacy & illiteracy level is not affecting using cell phones but affecting high technological cell phones, this fact needs to be considered. Acceptance of imported products in some countries are less if there is local provider There are different social views that may affect product should be considered (e.g.: Boycotting American products in the Islamic world)

Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

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