Apple-iPhone-Marketing-Plan - 苹果公司销售计划(5)

Apple-iPhone-Marketing-Plan - 苹果公司销售计划

Apple iPhone Marketing Plan

Executive SummeryThe iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower pri

ces and greater power.

Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

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