Apple-iPhone-Marketing-Plan - 苹果公司销售计划(11)

Apple-iPhone-Marketing-Plan - 苹果公司销售计划

Apple iPhone Marketing Plan

S/O AnalysisStrengthsInnovative – The iPhone has an innovative touch screen. It also has many functions of other mobile products all in one device Compatibility –The phone will work with iTunes and with other Mac/Apple products and OS software tools which means limitless potential for upgradeability. Ease-of-Use – The all-new touch screen interface recognizes multi finger gestures, just as the human hand normally behaves.

Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

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