Apple-iPhone-Marketing-Plan - 苹果公司销售计划(4)

Apple-iPhone-Marketing-Plan - 苹果公司销售计划

Apple iPhone Marketing Plan

Executive SummeryThe Present – January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc. He also reveals the long anticipated iPhone, a combination of an Internet-enabled smartphone and the iPod. In June 2008, he announces that the iPhone 3G would be released in July 2008, this newer version added support for 3G Networking and assisted GPS navigation, among other things. The Future – Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product.

Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

Think Different

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