Apple-iPhone-Marketing-Plan - 苹果公司销售计划(17)

Apple-iPhone-Marketing-Plan - 苹果公司销售计划

Apple iPhone Marketing Plan

W/T AnalysisThreatsIncreased competition – Smart phones are easier to make now more than ever. More companies may enter the market, and competitors or even Apple contractors can maneuver around patents to create similar devices. Downward pricing pressure – The iPhone is marketed as a highend phone, but phone prices are almost certainly going to fall when other companies undercut the price of iPhones. Difficulty expanding into Asian market – There is less hype and interest in Asia since smart phones are better known and already widely used.

Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

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