Apple-iPhone-Marketing-Plan - 苹果公司销售计划(6)

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Apple-iPhone-Marketing-Plan - 苹果公司销售计划

Apple iPhone Marketing Plan

Situational AnalysisPolitical Situation Taxation is something that governments put and Apple should be study this as country by country case to anticipate profitability, and pricing strategy. Importing laws in the world with GATT are in favor of trading. Countries are very variable in stability of, so we should study each country case by case.

Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

Economical Situation Economical growth world wide is in a big recession which need careful manipulation Potentiality of the market is decreasing but it is higher than any others in the Telecom sector.

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