Apple-iPhone-Marketing-Plan - 苹果公司销售计划(18)

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Apple-iPhone-Marketing-Plan - 苹果公司销售计划

Apple iPhone Marketing Plan

W/T AnalysisThreatsCompetition (Palm) - Palm has the longest history in PDA market and has experience-developing software for mobile devices. It is also a well-known brand for businesspeople. Existing software is well established and compatible with many products for this market. The market is familiar with Palm products; significant switching costs are involved in going to an iPhone. Palm can add many similar capabilities to their products that match the iPhone and expand to a wider market through lower cost and higher-power products.

Executive Summery Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

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