《外贸英语写作》串讲讲义 - 图文(7)

①应首先感谢对方的邀请并对不能应邀表示遗憾。 ③ 简单陈述不能应邀的理由（不必很具体）。 ④ 向邀请人致以问候。

Dear Mr. Lee,

I am so sorry that I cannot come to the dinner you and Mrs. Lee are giving next Saturday for your brother because of a previous engagement that evening.

I do appreciate your asking me and hope that I will have the opportunity to meet your brother on some other occasion in the near future.

Yours sincerely

Smith

3）请柬：（内容必须简短、全面，邀请者用第三人称） ① 写出邀请者和被邀请者的姓名全名，包括性别、称呼。 ② 表达邀请。 ③ 活动的形式。 ④ 时间。 ⑤ 地点。

⑥ 说明。包括举办活动的目的、要求对方答复、对服装的要求、附带说明等。

（二）日常办公信件(Office Routine Letters)★ 通知函(Letters of Notification)：一个公司对外发出通知的场合有很多，比如公司地址或电话号码的变更、公司产品价格的变化、公司内部高级主管的人事变动、公司新开办事出或分支机构、公司合并等。因为通知函是针对某件具体的事情来写的，所以依照内容的不同，语句表达也各异，但从信的结构来讲，往往是开门见山，起首句用比较固定和正式的表达通知的句型，然后再具体说明通知的内容。 表达通知的常用句型有： 1) This is to inform you that…

2) We are pleased to inform you that…

3) We have the pleasure informing you that… 4) This is to formally announce that…

【例题?应用文】(2007.4)根据下列信息写一封说明调整价格的书信，字数在130-150字之间。

（1）随信附上薪的价格表，新价格将与下月初的第一天生效。除存货充裕的商品外，其余大部分均已调价。

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（2）与去年相比，原材料价格已上涨10%，有些承包商的价格涨幅高达15%。本公司产品向来享有质优、性能可靠的声誉，为确保产品质量，调整价格实属无奈之举。 （3）上述情况，望能谅解。愿与贵公司加强合作。 （4）附件：新价格表。 评分标准：

5分—格式错误，条理不清，语言支离破碎或大部分句子有错误，且多数为严重错误。 10分—格式基本正确，表达思想不清楚，连贯性差。有较多的严重语言错误。

15分—格式正确，基本切题。有些地方表达思想不够清楚，文字勉强连贯，语言错误相当多，其中有一些严重错误。

20分—格式正确，表达思想清楚，文字连贯，但有少量语言错误。

24分一格式正确，表达思想清楚，文字连贯，基本上无语言错误，仅有个别小错。

注：白卷，与题目毫无关系，或只有几个孤立的词而无法表达思想则给0分。如果字数未达到要求，酌情扣分。

【答案】 Dear Sirs：

Enclosed is our new price list, which will come into effect on the first day of next month. You will notice that we have increased the prices on most models. However, we have refrained from doing so on some models of which we hold large stocks.

We feel that we are obliged to explain to you why we have raised our prices on most models. We are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have even raised their prices by as much as 15%. As you know, we take great pride in our products that have been enjoying high reputation for their excellent quality and dependability in the past years. We will not compromise that reputation because of the rise of costs. We have, therefore, decided to raise the prices on some models.

We sincerely hope that you will understand our position, and look forward to better relations between us. Sincerely yours, Enc. The new price list 【解析】

? 首先要读题目，一般题目比较长，要有耐心

针对本篇通知函一般分为三步：首先告知通知的内容；告知客户不得不调整价格的原因的及相关信息；希望这次价格的调整可以得到客户的理解，展望未来。 （三）就业信写作（Employment Writing）★ 1、求职申请信★ 求职申请信是考试的高频考点，学生在复习时这部分时要多花时间。求职信是在投寄个人简历时随附的一封简短的信，表明自己申请工作的意愿。求职信可分为应聘申请信和非应聘申请信或称自荐信。前者是针对招聘广告或经人介绍写给某一特定单位、应聘某一特定职位；而后者是在没有招聘广告的情况下主动申请到某机构工作。申请信不是对个人简历的简单重复，而应重点阐述其中最为重要的、与所申请的工作联系最为密切的内容。申请信篇幅一般为一页。 求职申请信的正文内容为：★ 1）说明写信的目的。

? 对于应聘申请信，应说明你所要申请的职位以及你的信息来源，如广告应征或经人介绍等。

? 对于自荐信，除此之外，还应适当提及你的个人资历和背景；还可对所应聘单位进行褒奖；还可提出问

题。总之，要引起读信人的兴趣及注意。

2）概括本人的经历和特长，表明自己能够胜任所申请的工作。 3）以请求面试做为结尾。

【例题?应用文】(2009.4) 假如你是一位营销专业的学生,即将毕业。在晚报上看到一则招聘营销调研人员的广告，随即向该招聘公司写一封求职信，主要内容如下：

（1）所申请的职位及信息来源，表示该广告简直就是为自己所写。 （2）陈述本人的营销教育背景，对营销调研的兴趣。

（3）再次强调对营销调研工作的兴趣，愿意继续学习相关知识。 （4）给出本人的联系方法，希望该公司给予面试的机会。 【答案】

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To whom it may concern:

The position you advertised in the ―Evening News‖ for a manager in marketing research is exactly the opportunity I hoped to find. As I read the ad, I felt you were talking directly to me.

As you will see in the enclosed resume, I will graduate from the Nanjing University in early June with a major in marketing. I feel that I have an excellent marketing education, supported by a broad program in general business. Of special interest to me was my work in marketing research. We not only studied modem data-gathering techniques but were also required to read and report on significant books in the field. I have written two papers on two books and have been highly appreciated.

I would like very much to tell you how intense my interest in marketing is, and I am more eager to learn more in th18 field as well as from the 8pecid18ts in your company. I firmly believe I can be useful to your company.

I would appreciate it very much if you could offer me a chance of interview. And if you prefer to call me, I am usually at home by 6 p. m. ,or call me at 13599918882.

Yours sincerely 2、辞职信(Letters of Resignation)★ 写辞职信时，不管什么样理由，都不要发牢骚，语气要委婉，要表示出感谢之意。内容应包括以下三方面：

①明确提出辞职并说明具体离职时间；

②说明辞职理由（如对工作或公司不满，可巧妙地找些借口）； ③对雇主和同仁表示感谢，表达对原单位的留恋心情等。 【例题?应用文】(2008.4) 根据下列要点，写一封辞职信。

1）告知公司经理David关于辞去销售代表一职的决定，说明马上可以离职，最迟不要超过六月二十日。 2）强调十分喜欢公司及员工，但家有两个幼儿，每次在外奔波常历时数周，辛苦不说，恋家之情益浓，辞职实属无奈。

3）今后工作未定，唯求固定一处工作。 【答案】 Dear David：

I am sure you will be surprised to learn that I wish to resign my position as a sales representative, effective at your convenience, but not later than June 20.

I know that you are fully aware of my problem. In spite of the face that I like very much the company and the people I work with, I am often bothered by the problem of traveling on the road for weeks at a time. Things would be quite different if I were single or married but with no kids. However, I am now the father of two youngsters, and I6nd it more and more difficult to part with them, leaving them taken care of only by their mother. As I can not get out of this difficult situation, I think, after careful consideration, the only way out for me is to resign my position as a sales representative in your company.

As for what I am going to do, I have no idea so far. It will take some time for me to think about it. Whatever I am going to do, I hope I will stay fixed in one place.

Sincerely yours, （四）推销信(Sales Letters)★ 在商务活动中，有一种向顾客或潜在顾客推销某种产品或服务的信件，那就是推销信（Sales Letters）。在国际商务活动日趋发达的今天，推销信作为商业信函的一种类型，变得

越来越重要。推销信也是考试的高频考点，学员应该掌握推销信的语言特色、写作目的、类型以及写推销信常用的表达方式，用多种练习和生动的例子指导推销信的写作。 1、语言特色 现代商务活动中，在写推销信时有一个趋向，那就是使信更具人情味（personal）。所以一封好的推销信应该是从买方角度考虑，而不是只从卖方角度一味夸张、炫耀产品或服务。一封好的推销信要有一些语言特色，我们逐条来看： 1）具有吸引力

Our new products possess a very attractive appearance as well as novel designs. 我们的产品款式新颖，外观漂亮。 2）流畅性

因为推销信很多时候并非应收件人要求而写，如果想吸引人们的兴趣进而激发购买欲望，在写作时务必注意句子的连贯性和流畅性（smooth flow）。一定要以清晰、简单的句子表达自己的思想。 3）避免使用俚语（salang）、陈词滥调和行话（cliches and jargons）。注意应该把你写推销信的对象看作是聪

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明、成熟的人。而现代社会上的人们也的确变得更精明，不会接受那些陈旧的吹嘘之词。也不要说一些让人难以理解的行话，这会给人以试图蒙骗顾客的感觉。更不能用俚语或粗俗的话。 Rose has been the hottest salesperson.

Hottest也只限于当地人使用的俚语，这里的意思是most successful。 2、推销信的主要内容(AIDA原则)：★ 1）引起潜在顾客的注意。(Attention)

读者的注意力通常会带来对这种产品或服务的兴趣和欲望，所以推销信开头一定要吸引注意力。 2）介绍产品或服务，引起读者的兴趣和购买欲望。(Interest)

在引起读者注意力后，要从各方面介绍所推销产品或服务，比如特征、用途、优点等。还可以用一些如专家意见、使用者好评、优惠的价格等来引起读者的兴趣和购买欲。 3）提出令人信服的证据。(Desire)

可以用售后服务保证，不适合可替换或退款，良好的保修记录等来使读者相信推销信里不光是一些空洞的话语。

4）激励潜在的顾客采取行动。(Action)

前面说得再多，也是希望读者采取行动购买产品或服务。所以要在最后十分明确地激励潜在的顾客把行动付诸实施。用下面这些方式都可以敦促读者立刻购买。 【例题?应用文】(2006,4)假定你公司是专门从事电子产品出口业务的中国公司，你从The Economist杂志上了解到法国ABK公司是专门从事电子产品进口的企业。请写一封推销信内容涵盖以下各点： ·告诉对方你们从何处得知对方公司的情况；

·介绍你公司是专门从事电子产品出口的公司，有意想和他们在平等互利的基础上建立直接的贸易关系； ·随信寄上产品目录和价格单；

·你们出口的产品质量上乘，工艺精良，值得信赖； ·如在4月30日前订货，则可以享受10%的折扣优惠； ·希望今后建立长期互惠的业务关系。 【答案】

Dear Sirs or Madams:

We have your name and address from The Economist and have leant that you are one of the leading importers of electronic products in your country.

We take the liberty of introducing ourselves to you as a corporation specializing in the export of electronic appliances. We hope to establish a direct trade connection with your company on the basis of equality and mutual benefit.

Enclosed please find our illustrated catalogue and price list. We export products of the highest quality and craftsmanship and you may be certain that the quality of our electronic products will give you every satisfaction. If you place your orders before April 30, we shall agree to grant you a special discount of 10% .

We thank you in advance for your attention and hope this will be a good start for our long and mutually beneficial business relations.

Yours sincerely

【例题?应用文】(2010.4)根据下列信息写一封希望与一家外国公司建立业务关系的书信，字数在130-150之间。

1） 从网上获悉贵公司求购丝绸服装。

2） 我们公司是我国最大的丝绸服装出口公司之一，愿在平等互惠的基础上建立业务关系。

3） 我们公司的丝绸服装采用高档纯丝作原料，按传统工艺制作而成，给人以雍容华贵之感，令人爱不释手。

现附上商品目录和价格单供贵公司参阅。 4） 希望贵公司来函询盘。 【答案】

To whom it may concern,

We have learned on the internet that you are in the market for silk garments.

Here we are introducing ourselves as one of China‘s leading exporters of the same line of business. And we would like to establish business relations with you on the basis of equality and mutual benefit.

Our silk garments are made of super pure silk materials and in the traditional skills. They are magnificent and have wide popular appeal, and therefore, have long enjoyed a great fame both at home and abroad. We enclose a catalogue and a price list for your reference and trust some of these items will be of interest to you , and we would

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appreciate it very much if you could email us your inquiries。

We are looking forward to your favorable reply.

Sincerely yours,

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