我国自主品牌汽车营销策略(5)

The Marketing Strategy Research of Independent Brand

Automobile

Absract:The automotive industry is the most important industry in economically developed countries, one of the world's economic powers are mostly automotive power, in a sense the level of development of automobile industry is the level of industrialization of a country, economic strength and an important symbol of technologicalinnovation.China's auto industry after recent years of rapid development, and finally formed a system of independent development, and manufacturing.independent brands face strong competition in the market brand car, the development of own brand car long way to go.

Based on the development present situation of independent brand automobile in our country and marketing management theory,this paper discusses the strategy of independent brand car.There are four chapters in this paper.chapter one is introduction,presented the development of automobile industry in our country.Chapter two describes some basic theories of modern marketing.Chapter three analyses the present situation and the existing problems of our own brand .Based on the formed three chapters ,chapter four discusses the strategy of independent brand automobile.

Key words:Self-developing Brand ;Marketing;Marketing Strategy

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