高中译林牛津英语模块四Unit1教案(2)

direct ones into indirect ones. 4. Do some exercises on changing reported speech into direct speech. Give examples of changing direct speech into Supplement (PPT14-20) reported speech in three sentence types. 1. Statements 2. Questions 3. Imperative sentences practice (PPT17-20) Homework

课型 Task

Learning objectives:

At the end of this lesson, students will be able to:

1. Know how to listen for statistics and description by listening and reading. 2. Express opinions and give reasons.

3. Know how to use different sentences types correctly 4. Design an ad for a chocolate bar.

Focus of the lesson:

1. how to describe an increase, a decrease, no change, a range, an average and a limit 2. Design an ad.

Predicted learning difficulties:

1. the difficulty of different ways to describe an increase, a decrease, no change, a range, an average and a limit

2. the slogan of an ad Learning aids: 1. ppt. 2. computer

Learning procedures: PROCEDURE CONTENT 二次备课 Teacher has students do more exercises concerning the different speech. Consolidation exercises on the school-based assignment book. 6

Warming up (PPT1) Daily report Introduction Ask students about what should be paid attention to when seeing or listening to an ad? Different ways to express an increase, a decrease, no change, a range, an average and a limit. an increase of go up by Presentation (PPT2-5) two times as many increase/rise by no change remain/stay the same decrease/fall by a decrease of Develop students skills from the following aspects. 1. Discuss in pairs about the memo at P.13 and fill in the subject. 2. Do you think packaging is important in advertising? Skills building 3. How to state opinions? & practice 4. How to give reasons? (PPT6-17) Consolidation 1. A Conduct an interview 2. Role-play 3. Write a report How to use the three sentence types Design an ad for a chocolate bar. output Homework

课型 Project

Learning objectives:

At the end of this period, students will be able to: 1. know some basic information about ad campaign.

2. work in groups to discuss what should be t.ken into consideration before, during and after an ad

campaign.

3. know how to cooperate and how to fulfil each part of the task. Focus of the lesson:

1. what an ad campaign is like

2. how to determine target audience and what is the goal Predicted learning difficulties:

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Complete the ad by yourself. Write it down on students’ exercise book.

how to launch an ad campaign Learning aids: 1. PPT 2. blackboard 3. paper

Learning procedures: PROCEDURE Warming up (PPT2-3) 1. Skimming Reading comprehension (PPT4-9) Daily report Lead-in: CONTENT Look at the post of the 2008 Beijing Olympics and ask students to think about what should be done to build an ad campaign. Read the context to get the gist and find put the definition of ad campaign. 2. Scanning Find out the main idea of each paragraph. Students work in groups to build an ad campaign. Output (PPT9-10) 1. Decide what was the purpose of their campaign. 2. Designa slogan of their campaign. 1. Finish the design of the ad campaign. 2. List the words and phrases that you think are important and try to explain them by referring to the dictionary or discussing with classmates. Homework

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