浙大宁波理工第二期英语平台阅读部分原文加答案(6)

because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations. This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.

200804081913281. The primary purpose of the passage is to ______. A . contrast possible outcomes of a type of business investment

B . trace the general problems of a company to a certain type of business investment C . suggest more careful evaluation of a type of business investment

D . illustrate various ways in which a type of business investment could fail to enhance revenues

提交的答案:suggest more careful evaluation of a type of business investment 正确答案:suggest more careful evaluation of a type of business investment

题目详解:contrast possible outcomes of a type of business investment.对比一种投资的不同结果。文章并未对比，直接指出其无效。suggest more careful evaluation of a type of business investment正确，建议对一种投资作更深入评价。文章首句即提出不能无限高估提高服务的效果。illustrate various ways in which a type of business investment could fail to enhance revenues，“various ways”无。trace the general problems of a company to a certain type of business investment，追溯一类型投资的主要问题，原文并没有相应的文字支持。

200804081913282. According to the passage, investments in service are comparable to investments in production and distribution in terms of the ______. A . increased revenues that they ultimately produce B . basis on which they need to be weighed

C . insufficient analysis that managers devote to them D . tangibility of the benefits that they tend to confer

提交的答案:basis on which they need to be weighed 正确答案:basis on which they need to be weighed

题目详解:对服务投资和对生产、分配投资在哪点上是相同的？tangibility of the benefits that they tend to confer \，原文没有相应的文字支持。increased revenues that they ultimately produce \，原文没有相应的文字支持。basis on which they need to be weighed，正确，需被衡量的标准。第一段第二句，都需以减少成本、增加收益这类的标准衡量。insufficient analysis that managers devote to them无效分析。在此处未提。

200804081913283. The passage suggests which of the following about service provided by the regional bank prior to its investment in enhancing that service? A . It enabled the bank to retain customers at an acceptable rate.

B . It had already been improved after having caused damage to the bank's reputation in the past. C . It threatened to weaken the bank's competitive position with respect to other regional banks. D . It was slightly superior to that of the bank's regional competitors.

提交的答案:It enabled the bank to retain customers at an acceptable rate. 正确答案:It enabled the bank to retain customers at an acceptable rate.

题目详解:文中暗示，那家地方银行在进行服务投资以前已能提供何种服务？原文第二段举这家银行之例，就是论证第一段的观点第一段最后一句已能提供一定水平的服务的企业没有

必要进行服务投资。所以It enabled the bank to retain customers at an acceptable rate正确，已能使银行保住一定的客源。（见原文第一段第三句）

200804081913284. The passage suggests that bank managers failed to consider whether or not the service improvement mentioned ______. A . made a measurable change in the experiences of customers in the bank's offices B . was an innovation that competing banks could have imitated C . was too complicated to be easily described to prospective customers D . could be sustained if the number of customers increased significantly

提交的答案: was an innovation that competing banks could have imitated

正确答案:made a measurable change in the experiences of customers in the bank's offices

题目详解:第二段第一句所说的提高服务，没有被银行管理者考虑是否能：was too complicated to be easily described to prospective customers太复杂，不易对客户描述。反之，此点是最易描述的。第二段最后一句。made a measurable change in the experiences of customers in the bank's offices造成客户在银行感觉的变化，正是该银行失败的原因。could be sustained if the number of customers increased significantly客户多后，是否还能维持，原文没有相应的文字支持。was an innovation that competing banks could have imitated将此银行服务水准提高到和其竞争者同级别，原文没有相对应的文字支持。

200804081913285. The discussion of the regional bank serves which of the following functions within the passage as a whole? A . It illustrates the pitfalls of choosing to invest in service at a time when investment is needed more urgently in another area.

B . It describes an exceptional case in which investment in service actually failed to produce a competitive advantage.

C . It demonstrates the kind of analysis that managers apply when they choose one kind of service

investment over another.

D . It provides an example of the point about investment in service made in the first paragraph.

提交的答案:It provides an example of the point about investment in service made in the first paragraph.

正确答案:It provides an example of the point about investment in service made in the first paragraph.

题目详解:对地方银行的论述在文中起什么作用？It describes an exceptional case in which investment in service actually failed to produce a competitive advantage \case\不符，第一、二段是一致的。It illustrates the pitfalls of choosing to invest in service at a time when investment is needed more urgently in another area \无。It demonstrates the kind of analysis that managers apply when they choose one kind of service investment over another \文章无。It provides an example of the point about investment in service made in the first paragraph.正确。提供了在第一段做出的关于服务投资的观点的一个例证。第一段反复论证有时服务投资无用，第二段提供了一个依据。

If women are mercilessly exploited year after year, they have only themselves to blame. Because they tremble at the thought of being seem in public in clothes that are out of fashion, they are always taken advantage of by the designers and the big stores. Clothes which have been worn only a few times have to be put aside because of the change of fashion. When you come to think of it, only a woman is capable of standing in front of a wardrobe packed full of clothes and announcing sadly that she has nothing to wear. Changing fashions are nothing more than the intentional creation of waste. Many women spend vast sums of money each year to replace clothes that have hardly been worn, Women who cannot afford to throw away clothing in this way, waste hours of their time

altering the dresses they have. Skirts are lengthened or shortened; neck - lines are lowered or raised, and so on. No one can claim that the fashion industry contributes anything really important to society. Fashion designers are rarely concerned with vital things like warmth, comfort and durability (耐用).They are only interested in outward appearance and they take advantage of the fact that women will put up with any amount of discomfort, as long as they look right, There can hardly be a man who hasn't at some time in his life smiled at the sight of a woman shaking in a thin dress on a winter day, or delicately picking her way through deep snow in high-heeled shoes. When comparing men and women in the matter of fashion, the conclusions to be drawn are obvious. Do the constantly changing fashions of women?s clothes, one wonders, reflect basic qualities of inconstancy and instability? Men are too clever to let themselves be cheated by fashion designers. Do their unchanging styles of dress reflect basic qualities of stability and reliability? That is for you to decide.

200711241524501. Designers and big stores always make money _________. A . by mercilessly exploiting women workers in the clothing industry B . because they attach great importance to quality in women's clothing C . by constantly changing the fashions in women's clothing D . because they are capable of predicting new fashions

提交的答案:by constantly changing the fashions in women's clothing 正确答案:by constantly changing the fashions in women's clothing

题目详解:根据问题中?Designers and big stores always make money?的提示，从第1段第2句中?at the thought of being seem in public in clothes that are out of fashion. They are always taken advantage of by the designers and the big stores?提供的信息判断，与选项中的 \语义相关。

200711241524502. To the writer, the fact that women alter their old-fashioned dresses is seen as ______.

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