ch01An Introduction to Multinational Finance(跨国公司,Kirt C(18)

For

eign sales branches/subsidiaries(versus agents or distributors)

Advantages-

Higher sales potential Retains control over production, marketing, distribution

Disadvantages-

Higher resource commitment Slower entry High country risks and costs1-18

Kirt C. Butler, Multinational Finance, South-Western College Publishing, 3e

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