ch01An Introduction to Multinational Finance(跨国公司,Kirt C(16)

Foreign market entry

Export or import entry-

Agents or distributors (foreign or domestic) Foreign sales branches or subsidiaries

Contract-based entry-

Licensing or franchising

Investment-based entry-

Foreign direct investments Mergers and acquisitions Strategic alliances or joint ventures1-16

Kirt C. Butler, Multinational Finance, South-Western College Publishing, 3e

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