酒文化开题报告(8)

3 The Definition of Wine Culture

Dai Weidong (2010) put forward the definition of culture.

Culture, in a broad sense, means integrated pattern of human knowledge, belief, and behavior that is both a result of and integral to the human capacity for learning and transmitting to succeeding generations; in a narrow sense, culture may refer to local or special practice, beliefs or customs, which can be manifested in folk culture, enterprise culture or food culture, etc. (P125-126)

In the history of mankind, wine is not only an objective material, but also a culture. The wine accompanies human beings all through the years. So no matter in China or in the Western countries all has the splendid wine culture. Undoubtedly, the wine can be regarded as a riddle, because people always give wine a variety of emotions, such as heroic, noble, romantic and auspicious. What’s more, people regard drinking wine as an indispensable part of life, no mater the emperors and the beggars, the old and the young, the men and the women all like wine since it appeared. As a profound cultural phenomenon, wine culture has different definitions in different countries.

3.1 Wine Culture in China

China is one of the ancient countries in the world and has a long history about the wine culture. “Since the appearing of wine and formed the methods of brewing wine, then the processes of brewing, the making of all kinds of drinking sets and drinking customs and etiquette were gradually formed and completed. ” (Lixiaoye, 2010, P7) This is just the definition of wine culture. It is well known that Confucianism is the core of Chinese culture, so people's understanding of the wine culture tends to the spiritual dimension and gives it a variety of emotions. In 1987, the renowned economist professor Yu Guangyuan put forward

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