酒文化开题报告(6)

2 Literature Review

Wine can regulate people’s feelings and promote the skill of communication among people. So there are many researches about wine and wine culture. After reading some articles about wine culture in China and western countries, we can obviously find that there exist differences and similarities. Both China and Western countries have their researches summed up in two aspects are material culture and spiritual culture. The material culture includes the origin of wine, the types of wine, the drinking vessels and so on; the spiritual culture is refer to the etiquette of drinking, purpose of drinking and so forth.

China is an ancient civilization, so wine culture has a long history. A long time ago, China had the stories about Du Kang who invented the wine. In China, wine culture is first put forward in 1987 by renowned economist professor Yu Guangyuan. As we all known, wine culture has the broad and narrow meaning. In 1994, Xiao Jiaocheng said that the wine culture referred to the integration of the phenomena of material, technique, spirituality, custom, psychology and behavior which generated by wine. (Xiao, 2007, P11) This is indeed the case, Wan Xiaoyan (2009) explains that in the broad sense, wine culture including wine technology with thousands of years’ enhancement, technological level, legal system and drinking customs; in the narrow sense, wine culture is just referred to drinking etiquette, custom and anecdote. Therefore, wine culture has its both material culture and spiritual culture.

In the western countries, wine is a special kind of art and people all like it since it appeared. It can enrich human’s life and make them feel happy. In their opinions, wine is a gift what God gave them, so there is a beautiful myth about the origin of wine. Patrick E. McGovern（2003）and Julia Harding（2006）had studied the origin of grape wine and introduced the brewing of wine. Wine culture is very important for human being and has a high position.

So far, the study of wine culture mainly focused on the origin of wine, the drinking

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