酒文化开题报告(14)

5 Functions of Wine Culture in Social Activities

Wine has a specific effect on politics, economics, culture, military affairs, religion, social psychology and folk customs. In social activities, wine is a lubricant which promotes communications between people.

5.1 Promoting Business Negotiations

Wine, as a necessity in the social activities, is a tool for people to reach their purposes. With the development of economy and the pace of the society, business negotiation has become very popular. As we all heard this phrase “Dutch bargain”, this is true that in most cases, business negotiation takes place in the dinner. Wine culture has some special effects on promoting business negotiation. For example, wine can overcome the sense of tension and promote the feelings between people. Business negotiation is a serious thing and tension is inevitable, but wine can let atmosphere becomes relax and make people feel comfortable. What’s more, by the influences of culture, the people become very unassuming and wine culture contributes negotiators to achieve their goals. Finally, wine culture can help people make more friends and lay foundations for the next business negotiations. Wine is the most effective tool for business negotiations and is the key to the success of business negotiations.

5.2 Promoting Mutual Communication

In most people’s views, mutual communication refers to the communication between people, it’s an indispensable part of today's society. Wine as a favorite thing has a strong catalytic influence in mutual communication. No matter in party or business market or other social activities, wine is the emotional bond between people. Through wine culture, people can from strangers to friends; through wine culture, we could meet more people and learn kill of mutual communication; through wine culture, people may understand the difference

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