广告翻译练习

广告翻译练习 来自《中国翻译》，2006.6

1. Adidas Sports Shoes （阿迪达斯运动鞋）

Over twenty-eight years ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been running and winning ever since. In fact, Adidas has helped them set over 400 world records in track and field alone.

Maybe that’s why more and more football, soccer, basketball, baseball and tennis players are turning to Adidas. They know that, whatever their game, they can rely on Adidas workmanship and quality in every product we make.

So whether you’re pounding the roads on a marathon, or just jogging around the block, Adidas should be on your feet.

You were born to run. And we were horn to help you do it better. You’ll find us anywhere smart sports people buy their shoes. Adidas, the all sports people.

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28 年前，阿迪达斯为运动鞋带来了全新的概念。从那之后，脚穿阿迪达斯的人们健步如飞，频频夺标。事实上，阿迪达斯仅在田径场上就帮助人们创造了 400 多项世界纪录。

这或许就是越来越多的足球、篮球、网球、棒球和橄榄球运动员求助于阿迪达斯的原因。他们知道，无论从事哪项运动，他们都可以信赖阿迪达斯精湛的工艺和优秀的质量。

因此，不管是沿马拉松赛道飞奔，还是在社区周围小跑，你都可以穿上阿迪达斯。奔跑是你的天性。让你跑得更快是我们的天职。在优秀运动员买鞋的任何地方，你都能看到我们。阿迪达斯，运动者的代名词。

注释：阿迪达斯公司创建于 1948 年

2. Petal—Drops （润肤花露精）

For the girl who wants a petal-soft skin（献给想让肌肤嫩如花露的少女）

With Petal-Drops Moisturizing Bath-Essence you can give your skin a petal-fresh softness and fragrance that will last and last the whole day through.

All sorts of oils, delicately perfumed herbal essences and the gentlest of toning agents all combined with our loving care to give that oh-so-good-to-be-alive feeling.

Relax. Petal-Drops your way to a smooth, silky skin.

Choose from two exciting fragrances: New Petal-Drops Coriander with its faintly spiced hint of seductiveness, or the classic Petal-Drops Lavender.

使用沐浴润肤花露精，将使你的肌肤柔软细嫩，昼夜芬芳。 各种油脂之上品、自然芳草之精华、毫无副作用的增益剂——与我们的精心爱心完美结合，才造就出这种美好生活的全新感受。

放心吧！有花露精精心呵护，你的皮肤会光滑、光润、光洁如丝。

有两种美妙的香型供你选用：新近研制的芫姜香型暗藏幽香，会使你平添魅力。你也可选择传统的香草香型——花露精。

3. America （美国）

If you’ll stop and think for just a moment, you’ll find we have more of the good things in this country than anywhere else in the world.

Think of this land. From the surf at Big Sur to a Florida sunrise. And all the places in between.

The Grand Canyon...the wheat fields of Kansas...Autumn in New Hampshire...

You could go on forever. But America is more than a place of much beauty. It’s a place for good times.

It’s the Saturday night.

It’s a trip down a dirt road in a beat up old jalopy. It’s your team winning.

It’s a late night movie you could enjoy a thousand times.

And, yes, when you’re thirsty, it’s the taste of ice-cold Coca-Cola. It’s a real thing.

In fact, all of the good things in this country are real. They’re all around you, plainly visible.

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We point to many of them in our advertising. But you can discover many, many more without ever seeing a single commercial for Coke.

So have a bottle of Coke...and start looking up.

The Coca-Cola Company

如果你静下来稍稍想想，你就会发现这个国家的好东西比世界上其它任何地方都多。 想想这片国土吧，从大瑟尔的海浪到佛罗里达的日出。再想想这东西两岸之问的所有地方。

亚利桑那的大峡谷，堪萨斯州的小麦地，新罕布什尔的秋天…… 你可以永远想下去。可美国不仅仅是个美不胜收的国度，它还是一个度良辰春宵的地方。 它是你轻松愉快的周末夜晚。

它是你开着破车在泥路上颠簸的旅程。 它是你的球队获胜的时刻。 它是你百看不厌的夜场电影。 啊，对啦，当你口渴的时候，它就是冰镇可口可乐的滋味。那可是一种实实在在的滋味。 当然．这个国家的所有好东西都很实在。它们就在你身边，随处可见。我们在广告里说了不少，可你还能够发现许多，甚至不看我们的广告你能发现更多。

那就先来上一瓶可乐，再开始去发现。

——可口可乐公司

注释： 大瑟尔，加利福尼亚州蒙特雷县（Monterey County 境内濒临太平洋的一处度假胜地。

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Tomorrow will be a reflection of tonight

Nighttime is a special time, a time of rest and renewal. Your body begins to relax to unwind from the activity of the day and slip into the softer rhythm of the night. It is when your body turns the energy needed for the smiles and laughter of the day into the magical replenishment of the night. This is the time your skin needs special care.

Night of Olay is special night care cream, created to make the most of the magic of the night. It is greaseless and remarkably light to touch, a sheer pleasure on your skin, allowing it to breathe naturally while it absorbs this special nighttime nourishment.

Hour after quiet hour all through the night. Night of Olay enhances your skin’s own natural renewal by bathing it in continuous moisture, easing tiny dry wrinkle lines and encouraging the regeneration of softer younger looking skin.

Night of Olay tonight will be reflected in your youthful radiance tomorrow. Night of Olay.

SINGER

Presses out the Iron Age

The Magic Steam Press reduces ironing time

by as much as 50%

The Singer Magic Steam Press will give your garments an instant, fresh-from-the-cleaners look. An innovation in household ironing, it has a pressing surface ten times the size of most handheld irons and pressure over 100 lbs. The magic Steam Press provides exactly what you want——ease, speed and professional results.

* Burst of Steam features for stubborn wrinkles

* Easy one-hand operation, either sitting or standing

* Variable temperature control adjusts temperature according to fabric selected * Portable and easy to store * Protects fine fabric

* Huge ironing pad surface * Non-stick ironing pad surface * 100 lbs, of even ironing pressure * Automatic safety shut-off

140 Years of Innovation

SINGER

Singer’s worldwide retail and distribution system covers 100 countries.

胜家熨斗, 开创熨斗新时代

———神奇的蒸汽熨斗可节省一半熨烫时间。

神奇的蒸汽熨斗使您的衣服笔挺, 犹如刚从洗衣店取回。

这是家用熨斗的一次创新。它的熨烫面比多数家用熨斗大10 倍, 具有100 余磅压力。神奇的蒸汽熨斗给予您企求的效果———时间短, 操作简便, 效果好。 〃喷出的水蒸汽可烫平任何顽固的皱褶; 〃一只手操作。操作时可坐着, 也可站着;

〃设有温度控制器, 可根据不同的衣料调整温度;

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〃携带、存放两便; 〃自动保护精细面料; 〃熨烫板宽大;

〃熨烫板表面不粘连;

〃熨烫压力为100 磅, 压力均匀; 〃自动安全开关。

胜 家 公 司 140 年的创新历史

批发零售网点遍及100 多个国家和地区

明天是今夜的映象

夜晚是一段特别的时间———休息和更新的时间。您的身体开始放松, 由白天的紧张活动松驰下来, 转入夜晚轻柔的韵律。白天您的笑容和笑声所消耗掉的精力要由夜晚魔术般地来补充。这时您的皮肤需要特别护理。

奥莱夜霜是一种夜晚使用的特别护肤霜, 能充分发挥夜晚的魔力。无油脂, 轻柔, 舒适, 让皮肤一面自然呼吸, 一面吸收奥莱夜霜的特殊营养。

一夜之中, 每时每刻, 奥莱夜霜使您的皮肤始终保持湿润, 增强皮肤的自然再生能力, 舒展细微的皱纹, 让您的皮肤显得更柔软更年轻。今夜擦的奥莱夜霜明天变成您青春的明艳。 奥莱夜霜

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