麦肯锡咨询顾问必备宝典-沟通(10)

2- Concept of Managerial CommunicationTwo schools of MC

Behavior Science Theory

----Audience-analysis-based communicative strategies: theory and thoughts.

Effective communicative techniques and skills----Writing, Language; informative and persuasive communication skills, practical techniques

Integrating both two schools

----Philosophy and skills development

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