参考文献 参考文献
[1] Hennig-Thurau T, Gwinner K P, Walsh G, et al. Electronic Word -of -mouth Via Consumer-opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet[J]. Journal of Interactive Marketing,2004,18( 1) : 38-52.
[2] 杜伟强,于春玲,赵平.论坛客观性与网络口碑接收者的态度[J].心理学
报,2011,43(8):953-963
[3] 卢向华,冯越.网络口碑的价值——基于在线餐馆点评的实证研究[J].管理世
界,2009( 7) :126 -132.
[4] 龚诗阳,刘霞,刘洋,赵平. 网络口碑决定产品命运吗——对线上图书评论的实证分析[J].南开管理评论,2012,15( 4) : 118-128.
[5] 张玥,朱庆华.信息类型和信息交流情境视角下电子口碑交流有效性要素研究[J].中国图书馆学报,2011( 7) :13-1.
[6] 殷国鹏. 消费者认为怎样的在线评论更有用—社会性因素的影响效应[J]. 管
理世界,2012( 12) :115 -124
[7] Arndt J. Role of Product-related Conversations in the Diffusion of a New Product[J]. Journal of Marketing Research,1967: 291-295
[8] Gelb B.,Johnson M.Word-of-mouth communication:causes and consequences [J].Marketing Review,1995,15(03):54-58.
[9] Hanson,W.A.,Principles of Internet Marketing[J].South-western College Publishing,2000.
[10] 余航,王战平. 网络口碑影响的研究综述[J].情报杂志.2013,32(06):100-106. [11] Sun T,Youn S,Wu G H,Kuntaraporn M. Online Word-of-mouth: an Exploration
of its Antecedents and Consequence [J].Journal of Computer-Mediated Communication,2006,11 (4).
[12] Cheung C M K, Lee N,Matthew K. O. What Drives Consumers to Spread
Electronic Word of Mouth in Online Consumer-opinion Platforms[J]. Decision Support Systems,2012a,53 ( 1) : 218-222.
[13] Tong Y, Wang X,Teo H. Understanding the Intention of Information Contribution
to Online Feedback Systems from Social Exchange and Motivation Crowding Perspectives[A].Proceedings of Hawaii International Conference on System Sciences, Hilton Waikoloa Village,Big Island,2007: 28-28.
9
参考文献 [14] Fong, John B, Suzan. A Cross-cultural Comparison of Electronic Word-of-mouth
and Country-of-origin Effects[J]. Journal of Business Research,2008,61( 3) : 233-242.
[15] Khammash M,Griffiths H. Arrivederci Ciao. com,Buongiorno Bing.
Com-electronic Word-of -mouth ( eWOM ) ,Antecedences and Consequences[J]. International Journal of Information Management,2011,31( 1) : 82-87. [16] Duan W,Gu B,Whinston A B. Do Online Reviews Matter? -An Empirical
Investigation of Panel Data [J]. Decision Support Systems,2008a,45( 4) : 1007-1016
[17] Cui G, Hon-Kwong L,Xiaoning G. The Effect of Online Consumer Reviews on
New
Product
Sales
[J].
International
Journal
of
Electronic
Commerce,2012,17( 1) : 39-58.
[18] Lee J,Park D,Han I. The Effect of Negative Online Consumer Reviews on
Product attitude: An Information Processing Views[J]. Electronic Commerce Research and Applications,2008,7( 3) :341-352.
[19] Mudambi S M,Schuff D. What Makes a Helpful Online Review?A Study of
Customer Reviews on Amazon. com [J]. MIS Quarterly,2010,34( 1) : 185-200. [20] Chevalier J A,Mayzlin D. The Effect of Word of Mouth onSales: Online Book
Reviews [J]. Journal of Marketing Research,2006,43( 3) : 345-354. [21] Griffith,D.A., Krampf,R.F.&Palmer,J.W. The Role of Interface in
Commerce:Consumer Involvement with Print Versus On-line Catalogs [J]. InternationalJournal of Electronic Commerce, 2001,S(4): 135-154. [22] Celsi,R.L.&O1son,J.C. The Role of Involvement in Attention and
Comprehension Processes [J]. Journal of Consumer Research, 1988, 15(2):210-224.
[23] Mitchell ,V .W. Consumer Perceived Risk: Conceptualizations and
Models[J].European Journal of Marketing, 1999, 33(1): 163-195.
10
百度搜索“77cn”或“免费范文网”即可找到本站免费阅读全部范文。收藏本站方便下次阅读,免费范文网,提供经典小说综合文库以网络口碑为视角的消费者行为(3)在线全文阅读。
相关推荐: