Hupao Spring water.
3.1.4 The Performance of Tea Ceremony
As for tea ceremony, not only indicate the skills of tea’s Brewing, but also including the Artistic aesthetics through the whole process of tasting tea. In Chinese history, people usually pay particular care to the selection of tea, the selection of water, the tools, the process of brewing tea and tasting tea when they tasting tea. Tea, should be produced in the famous producing area, tea has the good name for it’s shape: 莲蕊(pinyin lianxin, means Lotus pistil), 旗枪(pinyin qiqiang, means the Flag guns or pennon), 雀舌(pinyin queshe, means Sparrow Tongue). Water, should be the water from the springs, rivers, well, the natural drops is considered as the” the water without root”. Tea things, should have the character of Exquisite workmanship, and have the cultural connation at the sane time. The brewing of tea, should balance water with fire, and require the Coordination of the five elements. Offer tea, should pay attention to the manners. The environment of tasting should be elegant and quite, emphasize the coordination of nature and spirit.
When tasting tea, people usually has the pursuit of beauty at the first place, and cultivate their spirit and morality, harmonize the interpersonal relationships, to show the elegant, respect, to others, in long term practice, people have performed this mental process through the certain, this is the tea ceremony, tea ceremony is the form of tea culture as well as the core of it, the tea customs has developed as the ceremony, as the rules of operation, it has the function of spread tea culture and easy to learn, meanwhile the core spirit is inside, this is whet it has conveyed.
Hangzhou tea ceremony usually combined with the Characteristic teahouse. Generally speaking, the custom of drinking tea is originated from Han Dynasty (202B.C~220AD), with the popularity of drinking tea, teahouse has appeared. In terms of the way of drinking tea of Hangzhou citizens, in song dynasty(960AD~1279AD) and Ming dynasty(1368AD~1644AD) it has been detailed recorded, it is a kind of tea room closely related with the art, tourism, and leisure, for example, in song dynasty, Hangzhou has the Huacha tearoom, means the place where the beauty met the hero, this kind of tearoom is decorated in high-level, and equipped with lyre-playing, chess, calligraphy and painting, Tea and art has closely combined, and developed as today’s teahouse in Hangzhou.
Hangzhou, as the “the capital of tea and silk”, has rich tea culture atmosphere, tourists are
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very interested in it, especially for the tourists from Japan, Korea, Malaysia, Singapore, and some western countries. Hangzhou as “the capital of tea and silk” has attracted a vast number of travelers for its rich tea culture, especially the traveler form Japan, Korea, Singapore, Malaysia, and some western countries. Tea ceremony is the art performance of drinking tea, combined with philosophy, history, music, dance, calligraphy, painting, poem, tea things, art, is the epitome of rich Chinese tea culture resource, when drinking tea, people can experience the extensive knowledge and profound scholarship of tea culture. 3.2 The Influence of Tea Culture in Hangzhou Tourism
As the important tourist resource, tea culture has been an indispensable part of Hangzhou tourism. Tea culture is helpful to the development of Hangzhou tourism. The social function of tea culture is getting clear, and it will helpful to the formation of ideal environment and atmosphere of tea culture tourism.
3.2.1 An Indispensable Part of Hangzhou Tourism
With the deep development of reform and opening policy, as a costal city with abundant tourism resource, Hangzhou is uniquely positioned to develop tourism industry; more and more people come to visit Hangzhou. Nowadays, Hangzhou, as “the capital of tea” and well-known tourist city, has Enjoy high reputation among china and abroad. The dragon well green tea, is at the top of Chinese green tea, and also enjoyed a high reputation among Chinese. Since ancient time, Hangzhou was the main producing area of the dragon well green tea, therefore, it is a must for travelers in Hangzhou to buy，on this case, Hangzhou tourism industry has pushed directly. Meanwhile, tea is a kind of goods, and a special tourism program, it is a necessary tourist program for tourist agency when they design the tourist route in Hangzhou, more and more people believed that touring in Hangzhou, it is a must to buy some dragon well green tea. On one hand, it has created enormous economic benefits, on the other hand, it give a effective publicity to Hangzhou tourism. Tea culture is helpful to the development of Hangzhou tourism, and become a indispensable part of Hangzhou tourism.
3.2.2 The Promotional Function for Hangzhou Tourism
As the representative of the famous, high-quality tea, the dragon well green tea is become more and more important in tea industry. Meanwhile the Dragon Well Green Tea is one of the green tea in the world which has the largest production and share the most share in the world
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market. Nowadays, tea industry has provide many opportunities for the farmers in mountain area to increase their in come on one hand, tea culture industry is also the important method for Hangzhou to make itself become a cultural city and international leisure center. In recent years, the Hangzhou municipal government attaches more importance to the tea culture industry, develop natural attractions of beauty and peacefulness and Rich cultural and historical resources, propose “tea is the national drinking; Hangzhou is the capital of tea”. Now Hangzhou has more than 1000 teahouse, the volume of business of teahouse is at the forefront of our country, Hangzhou also has 8 high-level tea institutions with the superior strength and Enormous influence. Every year, the nationwide tea Exposition and tea trade fair, was held in Hangzhou, West Lake International Tea fair was held in Hangzhou, which has greatly promote the development of Hangzhou tea industry, what’s more it has pushed the development of Hangzhou tourism industry.
The social function of tea culture is getting clear, main show is in: Carry forward the traditional virtues, show the Arts and culture, Engage in self-cultivation, cultivate one’s spirit, advance the improvement of social civilization and promoting development of trade and economy. Meanwhile tea culture has the function of improve people’s quality of life, and enrich people’s cultural life. Tea culture has infotainment, interesting, recreational characteristic, people can enjoy a sense of beauty when they drinking tea or enjoying the tea customs or tea ceremony the tea culture can promotes the openness to others and advance the international cultural communication. With the frequent communication of international tea culture, tea culture has gone over the border and became the common spiritual wealth of human civilization. Since tea culture turns in the direction of tourism market, tea culture play a leading role to combine the tea culture with the tourism facts—the route of the tea culture tourism, the landscape and attractions of tea, the selling of tea, tea Restaurant, the party Entertainment of tea, all this things are linked up. Enrich the Tourism content, and it will helpful to the formation of ideal environment and atmosphere of tea culture tourism.
4. The Problems and Suggestion of the Further Development
The beautiful mountain and the water around the west lake has breeds the Dragon well tea, Hangzhou, as a famous historical and cultural city, has attract a vast number of man of insight, and lots of articles and poems has left.
In a long time, tea is closely connected with people’s daily life just like firewood, rice, oil salt,
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sauce, vinegar. In a long time, expect for tasting tea, people also has the pursuit of tea:” elegant, respect, harmonious”. In west lake area, the experience of Bai Jvyi and Buddhist master Taoguang taste tea tighter is still fresh in people’s minds. During the tang and song dynasty, there are so many famous people love tea and had lots of poems about tea left, such as Bai Jvyi, Fanzhongyan, Sushi, Luyou,, has made an ever lasting contribution to the development of Hangzhou tea culture. In 2005,10 authentic institution including China Tea Association and China International Tea Culture Research Association gang up to give Hangzhou the title of “the capital of tea”. As tea capital, tea culture in Hangzhou has revealed the brighter future, Hangzhou tea culture tourism as a new tourism program, based on the natural resources. West Lake Longjing Tea Festival and West Lake Tea Culture Expo have attracted more travelers both domestic and abroad, and created good economic benefits and social benefit; however, there are some problem existed. 4.1 The Disordered Administration and the Weak Publicity
Some unique Festival activities such as: West Lake Longjing Tea Festival, China Tea Expo, International tea town fair could have served as the excellent forum for tea culture tourism, but didn’t work as we imagined. The disorder of market administration and administrative setup, have a negative impact on the development of the west lake dragon well green tea. In the next place, some tourism resources in Hangzhou has not used fully, On the other hand, in order to make more profits, so many travel agents put emphasis on the shopping in tea shop; the publicity of tea culture is just server to the sale of the tea. As the consequence, people can find pinchbeck tea everywhere in Hangzhou, and more and more people have the guided mind. A vast number of tourists don’t want buy tea in tourist area, not only the development of the tourism industry, but also had some vicious circle created.
Overall, the propagandist strength of Hangzhou tea culture tourism should be enhanced, for Hangzhou citizens and the tourists, they can get a further understand of the tea culture through the West Lake Longjing Tea Festival or other tea festivals, a favorable environment for tourists experiencing tea culture could be created, for example, to attract tourists via some song and dance on the subject of tea culture and some Folk Lore Performance is a good way for the propaganda of tea culture, it will be helpful to the improvement of the popularity of the Hangzhou tea culture tourism. We should have emphasis when we spreading the tea culture, pay more attention to the introduction and the excavation of the connotation and the characteristic of tea culture. Some
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relevant departments should enhance the administration of Hangzhou tourism market, must guard against intent on nothing but profit, to create a atmosphere of tea culture and unique Tourism Environment, improve and perfect the local Tourism management method
4.2 The Lack of Excellent Tour Schedule and Lonely Products for the Tea Culture
Hangzhou tea culture has composed unique tourism resources of humanity and history and Hangzhou tea culture has the advantage superiority to develop tea culture tourism. It is a pity for Chinese tourism that we lacking the exclusive tourism route themed on the tea culture, and the structure of tourism product are very simple. The form of the tea culture tourism is just picking tea leaves in tea garden, shopping and enjoy the performance of tea ceremony, in stead of the individualized activities which attach more importance to personalized demands of consumers. Even though Hangzhou has rich tea culture tourist resource, the distinctive and high-quality tourist route is unwonted. Expect for some place such as the Meijiawu tea plantation, Longjing tea village has stable source of tourist, most place can’t reach its largest value in tourism.
Importance should be given to the mental experience of tourist of tea culture tourism. Conductors should not pay more attention to the Material content; consideration must be given to the culture and social values at the same time. the development of the tea culture tourism products should attach more importance to personalized demands of consumers, and the mental characteristic, lifestyle, attitude toward life, behavioral patterns of consumers should be carefully studied, sensory experience of human being should be fully developed, so as to strike a chord in the heart of tourist and make them fall in love with tea culture tourism. For most people they care more about health care, when they are touring them put emphasis on the function of health care of tea. Meanwhile the form should be diversified; the structure and the connotation should be enriched. Set up a new image of “tea capital” in china, after the beautiful west lake, the “tea capital “will be another tourism name card of Hangzhou. 4.3 The Suggestion of the Development of Tea Culture:
Spread Hangzhou Tea Culture
Since 1980s, the tourism industry in our country is on the upgrade. China’s natural scenery is very splendid compared with many countries all over the worlds, and attracted so many foreign travelers. But we must point that, at that time china tourism industry is lacking high-level tourism program to reveal our national culture. Foreign travelers came to china wants to visit and get more
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