杭州茶文化产业发展 - 大学论文

毕 业 论 文 开 题

题 目：Tea Culture and Hangzho

Tourism 学 号： 姓 名： 王 刚 学科专业： 旅游英语 指导教师： 楼 静

浙江旅游职业学院教务处制

2012年10月15 日

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Contents

1. Brief Introduction of Hangzhou tourism 2. Brief in Hangzhou Tea Culture 2.1 The Healthcare Value of Tea 2.2 The Tea Industry in Hangzhou 2.3 The Core of Tea Culture

3. The Influence of Tea Culture in Hangzhou Tourism Industry 3.1 The Status of Tea Culture in Hangzhou 3.1.1 The Culture of Teahouse in Hangzhou 3.1.2 The Tea Garden in Hangzhou

3.1.3 Tea-picking, Tea-making and Tea-Tasting 3.1.4 The Performance of Tea Ceremony

3.2 The Influence of Tea Culture in Hangzhou Tourism 3.2.1 An Indispensable Part of Hangzhou Tourism

3.2.2 The Promotional Function for Hangzhou Tourism 3.2.2 The Promotional Function for Hangzhou Tourism

4. The Problems and Suggestion of the Further Development 4.1 The Disordered Administration and the Weak Publicity

4.2 The Lack of Excellent Tour Schedule and Lonely Products for the Tea Culture 4.3 The Suggestion of the Development of Tea Culture: Conclusion

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Tea Culture in Hangzhou Tourism

(Wanggang Tourism College of Zhejiang Hangzhou 311231)

(王刚 浙江旅游职业学院 杭州 311231)

【Abstract】 This paper will introduce the tea culture in Hangzhou firstly, and introduce the tea

culture includes: the tea house, the tea village, tea ceremony, the skills of tea-picking and tea-making, and the status of Hangzhou tea culture, Tea culture is closely related with tourism industry, meanwhile, tea culture is also a capital tourists resource. Secondly this paper has introduced the influence of tea culture in Hangzhou tourism. Then, this paper has analyses the problems of the development of tea culture, for example, the disordered administration of tea market, and the weak publicity for tea culture, it also come up with some suggestion and solution. Finally I have improves my own idea of the further development of Hangzhou tea culture. 【Key word】 Tea Culture, Hangzhou Tourism, Problems, Suggestion

【摘要】 本文首先介绍了杭州的茶文化，详细介绍了杭州的一些茶馆，茶园，茶艺，以及采茶制茶工艺等茶文化现象，以及杭州茶文化现状，茶文化和旅游产业发展有着非常密切的关系，也是一项重要的旅游资源，作为一种重要的旅游资源，本文接着说明了杭州茶文化对杭州旅游所起的重大作用，最后，本文对杭州茶文化旅游发展中所出现的一些问题做了分析，比如，杭州茶叶市场管理不善，对茶文化宣传力度不够等，并对这些问题提出了自己的建议以及解决方案，最后，作者对如何更好的发展杭州茶文化提出了自己的见解。 【关键词】 茶文化，杭州旅游，问题，建议 1. Brief Introduction of Hangzhou tourism

Hangzhou is the capital of Zhejiang Province and one of the seven ancient capitals of China. It was described by Italian traveler Marco Polo as the finest and most luxurious city in the world. The West Lake scenic area contains over 60 cultural relic sites and several attractions of natural beauty, and a cruise on the lake is a good option to view several sites. Hangzhou is also a good place to visit a tea plantation. 2. Brief in Hangzhou Tea Culture

As the producing area of tea, Hangzhou has a long development history of tea, in the long term practice, Hangzhou has formed the deep tea culture heritage, such as the culture of teahouse, the landscape of tea village, the elegant tea ceremony, and the exquisite skills of tea-picking and

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tea-making. In addition, the healthcare value of tea has made it more popular. Meanwhile, there’re some famous tea produced in Hangzhou, such as the Jignshan tea in Jingshan Temple, the Dragon Well tea in the West Lake, Yuye tea in Qiandao Island, and Yinzhen tea in Qiandao Island. 2.1 The Healthcare Value of Tea

It has been being widely accepted in China that tea is a good drink for preserving one's health. Researched found that the catechuic acid, cholestenone, caffeine, inositol, folic acid, and pantothenic acid that tea contains can work together to prevent and restrain adiposity, and many examples have proved that drinking tea, gargling or brushing one's teeth with tea, or chewing tea-leaves are effective with problems of saprodontia and bromopnea. Also, clinical experiments discovery that people who drank three bowls of Tuo tea (a bowl-shaped compressed mass of tea leaves) had a decline of 13% in their blood fat, and their cholesterols were decreased, too. The following table is the main medical effects of green tea, black tea, white tea, and scented tea commonly accepted in China as well as some medical research results. Take green tea as example, it has health care value below:

1) Anti-aging: the antioxidant green teas contain is conducive to ageing.

2) Antibiosis: Studies shows that the catching green tea contains can restrain some

bacterium that causing diseases without harming the multiplying of beneficial bacterium.

3) Anti-atherosclerosis: Some experiments show that the catching in green tea can

restrain platelet aggregation and reduce the incidence of arteriosclerosis; besides, the flavones in green tea with ant oxidation can prevent blood coagulum and reduce the incidence of angiocardiopathy.

4) Slimming: The theophylline and caffeine in great tea can activate protein kinas and

triglyceride, which is helpful for decreasing the accumulation of adiposity. 5) Preventing saprodontia and curing bromopnea: The fluorine green tea contains can

restrain the germs that causes saprodontia and reduces the incidence of dental plaque and periodontitis; and the tannin can stop food orts from germ-breeding so that bromopnea can be treated.

6) Skin-whitening & anti- ultraviolet rays: The catchiness in green tea can resist the

UV-B which can cause skin cancer.

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7) Treating dyspepsia: Resent research reports show that green tea works well in

improving dyspepsia. For example, drinking some green tea can relieve acute diarrhea caused by bacterium.

8) Preventing cancers: Search on this effect is still in inference, but in China it is

widely accepted that green tea is useful for cancer prevention.

2.2 The Tea Industry in Hangzhou

Tea culture is defined by the way tea is made and consumed, by the way the people interact with tea, and by the aesthetics surrounding tea drinking, it includes aspects of: tea production, tea brewing, tea arts and ceremony, society, history, health, ethics, education, and communication and media issues

Hangzhou is a well-known historical and cultural tourist city with profound tea culture heritage. When it comes to Hangzhou, except for the beautiful west Lakethe famous Hangzhou tea (tea culture) will appeared in people’s mind. Besides the Westlake Hangzhou tea culture has been a unique” name card ”.in Hangzhou tea was produces in the mountains among the West Lake, when tea first produces in Hangzhou and who first painted the tea ,different people has different versions. In tea classic written by Luyu in tang dynasty it accounted that tea was planted near the Tianzhu temple and Linyin Temple. in north song dynasty, when Su Dongpo served as the governor of Hangzhou he has researched the tea in west lake, he believed that the earliest tea tree was brought from Tiantai county by a Southern Dynasties poet named Xie Lingyun when he came to Tianzhu temple to translated the Buddhist scripture, then it was planted in Xianglin cave in the foot of the peak fling from afar. The statement of Su Dongpo was consistent with the record of the tea classic. Conclude it from this point the tea in the west lake was first planted in the Northern and Southern Dynasties, up to now it has a history of over 1500 years, in Tang Dynasty people drinking tea and pay particular care to tea leaves. In South Song Dynasty Hangzhou tea culture has welcome its heyday, people brought the mew method of tea-planting, tea making and tea feast through the old on the one hand. And spread Chinese tea culture abroad by the eminent monk who came to china and study Buddhist scripture in Song government. In Qing Dynasty, the emperor Qianlong pay his inspection tour to the region South of Yangtze River and he only love the Dragon Well Green Tea deeply, as a consequence; the Dragon Well Green Tea was known to all the Chinese, and enjoy a higher status among Chinese tea, the Dragon Well Green Tea has been the representative of all the

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