报纸论文：借助手机媒体平台的报纸盈利模式探究(3)

报纸论文：借助手机媒体平台的报纸盈利模式探究

actively seek new profit model.This paper attempts to explore the background of the flourishing of mobile media and analysis the concepts of the mobile media as beginning. Then analysis the feasibility factors of the newspaper’s development with fusing mobile media platform; Final,it references the business models of economic, then propose the profit model of newspaper which fuse the mobile media platform on the basis of case studies of the mobile media of China, Japan and South Korea media. The profit model mainly includes reading mode, advertising model and business model. The reading model

includes free reading model and paid reading model; Advertising model includes the layout advertising, searching advertising and order advertising;Business model includes the distribution model, marketing model and searching address in mobile Internet.

【关键词】报纸 手机媒体 商业模式 盈利模式

【英文关键词】Newspapers mobile media

business model profit model

【目录】借助手机媒体平台的报纸盈利模式探究

4-5

8

12Abstract50.2 文献综述8-12绪论8-13摘要0.1 课题的来源0.3 研究的目的和意义第1章 手机媒体0.4 研究方法和创新之处12-13

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