报纸论文：借助手机媒体平台的报纸盈利模式探究(2)

报纸论文：借助手机媒体平台的报纸盈利模式探究

【英文摘要】With the rapidly development of the mobile communication technology and the digital technology, the new media are emerging and impact the traditional media with

unprecedented momentum. On this situation, whether newspapers, radio, television, or the Internet that is in boom situation have suffered a huge impact, while they also continue to explore the new business and operation forms in order to be survival and development in the competition.As the traditional media, newspapers has been actively seeking new manner to develop newspaper confronting the impact of new media. The appearance of the mobile media and the innovation of the mobile media business form has won the favor of the current consumers and expanded the audience of mobile media. On the situation of the strongly development of the mobile media, the continuous loss of the newspaper’s audience lead to decline the newspaper advertising and the business environment deteriorate further. With the reform of the media system, the media business

environment has changed. Thus, the management of media and achieve the ultimate profit of has been a priority. As a mass media, the newspapers want to survive and develop on the

situation of fierce competitive environment and the impact of new media, not only need to create the business forms, but also

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