Chapter 4 The Deep Structure of Culture(5)

跨文化交际

Why our world view, family, and cultural history hold such a prominent sway over our action?First, the three institutions of church, family, and community carry the message that matter most to people. Second, these institutions are important because they endure. Third, the content generated by these institutions is deeply and emotionally felt. Finally, the deep structure of a culture is important because the institutions of family, church, and community give each individual his or her unique identity.

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