新世纪英语专业综合教程(第二版)第4册Unit14(7)

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UNDER THE SIGN OF MICKEY MOUSE & CO. Todd Gitlin 1 Everywhere, the media flow defies national boundaries. This is one of its obvious, but at the same time amazing, features. A global torrent is not, of course, the master metaphor to which we have grown accustomed. We re more accustomed to Marshall McLuhan s global village. Those who resort to this metaphor casually often forget that if the world is a global village, some live in mansions on the hill, others in huts. Some dispatch images and sounds around town at the touch of a button; others collect them at the touch of their buttons. Yet McLuhan s image reveals an indispensable half-truth. If there is a village, it speaks American. It wears jeans, drinks Coke, eats at the golden arches, walks on swooshed shoes, plays electric guitars, recognizes Mickey Mouse, James Dean, E.T., Bart Simpson, R2-D2, and Pamela Anderson.

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