新世纪英语专业综合教程(第二版)第4册Unit14(15)

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6 The misleadingly easy answer to the question of how American images and sounds became omnipresent is: American imperialism. But the images are not even faintly force-led by American corporate, political, or military power. The empire strikes from inside the spectator as well as from outside. This is a conundrum that deserves to be approached with respect if we are to grasp the fact that Mickey Mouse and Coke are everywhere recognized and often enough enjoyed. In the peculiar unification at work throughout the world, there is surely a supply side, but there is not only a supply side. Some things are true even if multinational corporations claim so: there is demand.

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