微软平衡计分卡(7)

平衡計分卡的四個構面

衡量過去努力成果

“To succeed Objectives financially, how should we appear to our shareholders?”

Measures Targets Initiatives

財務

“To satisfy our Objectives shareholders and customers, what business processes must we excel at?”

股東與顧客的外界衡量

“To achieve Objectives our vision, how should we appear to our customers?”

Measures Targets Initiatives

有關重大企業流程, 創新能力, 學習及成長的內部衡量

Measures Targets Initiatives

顧客

“To achieve our vision, Objectives how will we sustain our ability to

change and improve?”

願景 & 策略

內部流程

Measures

Targets

Initiatives

學習與成長

驅動未來績效

Source: The Balanced Scorecard Collaborative

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