大学英语2 - Unit 6 Advertisement - 教案

Teaching Plan

21世纪大学英语应用型综合教程

Subject Content Unit 6 Advertisement Part A-C Students Time allotment 8 periods 1. Knowledge aim: Words and expressions marked CET 4/6 in the page 145-147. 2. Ability aim: 1) Listening skill: Be able to predict the missing content of a listening material with the help of the context. 2) Reading skill: Be able to locate key information in a text as soon as possible by skimming and scanning. 3) Writing skill: Be able to write an advertisement with correct Objectives format and expressions. 4) Translating skill: Be able to work out the equivalent English expressions of Chinese expressions independently. 3. Ideological aim: 1) Know some basic knowledge about advertisement. 2) Help students to read between the lines while watching advertisements. Teaching Focus Teaching Difficulties Teaching Methods Teaching Tools Skimming and scanning skills Skills of writing an outline Predict the missing content of a listening material with the help of the context. Structural study of complicated sentences in text A and B Task-based teaching method Audio-visual method Communication method blackboard, multi-media, PPT I. Words and Expressions & Warm-up Listening (1 period) II. Text A: The Effects of TV Advertising on Children (1 period) Teaching Procedure III. Text A: Detailed Reading (2 periods) IV. Language Focus & Reading in Depth (1 period) V. Text B: Create an Effective Advertising Message (1 period) VI. Translation of the Passage (1 period) VII. Skill Development: Grammar & Video-Based Writing (1 period) Unit 6 Text A: The Effects of TV Advertising on Children

2 periods (90 minutes) Teaching procedures: I. Words and Expressions & Warm-up Listening (1 period) i. Words and Expressions (20 mins) Step 1: Some students are asked to read the words and expressions to find out the unfamiliar or wrong pronunciations. Step 2: The teacher makes explanation on unfamiliar pronunciations and corrects the wrong pronunciations and then asks Ss to read the words and expressions after him/her three times. ii. Warm-up Listening (25 mins) Step 1: Read the listening material to 1) get the main idea; 2) predict the words and the part of speech of the words missed in the blank according to the context. Step 2: First listening and check Step 3: Second listening and check Step 4: Third listening and check Step 5: Make Explanation of the material and some of the missing words. II. Text A:Global Reading (1 period) Step 1: First reading: Read the text and answer the following questions. (10 mins) 1. 2. 3. 4. 5. How has the influence of advertising on our lives changed over the years? What effects of TV advertising on children have been mentioned in the text? What’s the purpose of using the example of Care Bear? What does “product placement” mean? What measures can be taken to reduce the influence of advertising on children? Step 2: Second reading: Text A has 8 paragraphs. Which paragraph contains the following information? Fill in the blanks with the corresponding paragraph numbers. (10 mins) 1. According to some studies, the more children view tobacco and alcohol ads, the more positive attitudes toward consumption of such products they have. 2. Parents should teach their children to think critically about any advertising message. 3. Advertising makes children convinced that they’re inferior if they don’t have a certain kind of new products. 4. It is very harmful for children if their parents purchase violent games and videos under the influence of the advertising. 5. Strong associations have been found between increases in advertising for non-nutritious foods and rates of childhood obesity. Step 3: Structure of text A (25mins) Para. 1: General introduction

Para. 2-7: The major effects of advertising on children. Para. 8: Conclusion Blackboard Design: Para. 1: General introduction Para. 2-7: The major effects of advertising on children. Para. 8: Conclusion 教学反思： 2 periods (90 minutes) Teaching procedures: III. Text A: Detailed Reading Language & Culture points: Para 1-2 (30 mins) Introduction 1. target — v. make a target of; set as a goal — n. a mark to shoot at; sth. or sb. fired at or marked for attack; a goal to be achieved Examples: The nuclear weapons are targeted on Western Europe. 这些核武器的目标是西欧。 What’s the target readership of this paper? 这份报纸以哪些人为读者对象? 2. aim at — make an effort towards Example: The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。 Paragraph 1 1. Planting your child in front of a television set is not altogether a bad thing, provided that you limit the time that your little one spends watching TV and you monitor the programs watched. 本句的主句是“Planting your child in front of a television set is not altogether a bad thing”，provided that 相当于if ，表示“假如”，引导出一个条件状语从句。 2. Media Awareness Network Cultural note: The Media Awareness Network is a Canadian non-profit organization based in Ottawa that focuses on media literacy programs. In particular, the organization promotes critical

thinking via education resources and analyzes the content of various types of mass media. Surveys and studies performed by the Media Awareness Network have explored youth media consumption, such as television and internet use, as well as media issues. In recent years the organization’s focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media. 3. cite — v. quote by way of example, authority, or proof Example: The devil can cite Scripture for his own purpose. 魔鬼也能引经据典为自己辩护。 4. proactive — a. (of a person or policy) controlling a situation by making things happen rather than waiting for things to happen and then reacting to them Example: proactive steps to prevent terrorism积极主动的反恐步骤 Paragraph 2: 1. exposure — n. 1. the fact or state of being exposed 2. disclosure, as of sth. private or secret Examples: After only a short exposure to sunlight he began to turn red. 他在阳光下只晒了一会儿, 皮肤就开始变红了。 2. purchase — n. acquisition by the payment of money or its equivalent; buying, or a single act of buying — v. acquire by the payment of money or its equivalent; buy Examples: They made the purchase of a car. 他们购置了一辆小汽车。 We purchased a car before. 以前我们买过一辆车。 3. conflict — n. controversy; quarrel — v. come into collision or disagreement; be contradictory, or in opposition; clash Examples: It is not surprising that such a view has led to very considerable conflict. 这样的一种观点引起很大的分歧是不足为奇的。 Do British immigration laws conflict with any international laws? 英国的移民法与国际法有冲突吗? 4. deny

— v. 1. refuse to agree or accede to 2. state that (sth. declared or believed to be true) is not true Examples: He denied the money to his son. 他拒绝给儿子钱。 He denied knowing anything about their plans. 他否认知悉他们的计划。 Language & Culture points: Para 3-4 (30 mins) Paragraph 3 1. inflict — v. impose as sth. that must be borne or suffered Example: Mary inflicted her children on her mother for the weekend. 周末玛丽硬把孩子们交给母亲照料。 2. thanks to — because of; owing to Example: Thanks to your help, we were successful. 由于你的帮助, 我们得以成功。 3. Monitor Cultural note: The full name is Monitor on Psychology, a publication of the American Psychological Association. It is the “must read” for psychology educators, scientists, and practitioners. Delivered each month with the exception of a combined July/August issue, Monitor on Psychology provides compelling editorial on the science and practice of psychology as well as on how psychology influences society at large. Paragraph 4 1. University of Michigan Health Services Cultural note: The University of Michigan Health System (UMHS) is the wholly owned academic medical center of the University of Michigan in Ann Arbor. UMHS includes the U-M Medical School, with its Faculty Group Practice and many research laboratories; the U-M Hospitals and Health Centers, which includes University Hospital, C.S. Mott Children’s Hospital, Von Voigtlander Women’s Hospital, 120 outpatient clinics and approximately 40 health centers; the clinical programs of the U-M School of Nursing; and the activities of the Michigan Health Corporation, through which UMHS partners with other medical centers and hospitals to provide

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