视觉传达设计中英文对照外文翻译文献
实际上，对于传统的创造性思维和方法的学习，这个在以往阶段所经常忽视的问题，才是我们在创造时代新的文化传统的过程中应该值得关注的。赋予传统形态新的时代面貌，使传统真正意义上获得生机，是当今视觉传达设计的重要研究课题。
在世纪的转折期，视觉传达设计面临着种种难题。以互联网为代表的网络及数字文明的新社会，迫切地需要创新的设计观念。人们企盼视觉传达设计在新精神、新艺术、新工具、新空间、新媒体空前发展的情形下，能够展现出神奇的风貌，满足各方面的需求。对于设计师而言，文化视野以及知识结构的多元化发展已经是不可逆转的现实，这也将使整个创意产业向着更加漫无边际的空间奔去。在这个思想体系下的信息时代，视觉传达设计呼唤高素质的全方位设计师，即能够摆脱单一学科的模式，向跨学科、综合型发展的人才。视觉传达设计师所扮演的角色更加像一个导演，他具有综合各种知识、认识和感性的能力，能够将人体特性、信息空间和环境空间等关系进行重构；能够发现、选择、调动一切视觉元素并通过恰当的媒体创造新形象；他决定由谁来操作，而不是一个熟悉工具的操作者；他具有感性的表现能力和超越一切领域的性力。
科技的进步已经缩短了人们之间的距离，模糊了国境的概念。面对着世界经济的一体化、信息数字化、媒体多样化等诸多推动社会发展的因素，被称为影像交际工作者的视觉传达设计师，必须对这种变化作出积极的反应，并且应走在时代的最前列。因为今后的视觉传达设计将经历更加急剧的变化即广告和信息交易技术与方式的革命性转变，以及由此连带的消费者与服务的转变，还有基于此的经济爆发性膨胀，所有这些变化，决定了视觉传达设计师将在今后的社会中扮演更加重要的角色。
视觉传达设计中英文对照外文翻译文献
原文：
Artistic and observation Communication Design
Art refers to the good performance of people reflect the social life and express thoughts and feelings reflected. Artistic words often appear in the cultural field. Art as an art works of artistic value standard, mainly refers to the art, artistic performance achieved the perfect level, mainly including: clear and typicalartistic images; vivid and tortuosity of artistic plot; strict and integrity of theartistic structure of artistic language; accuracy the precise and clear; and the diversity of art; artistic nationality and originality. The art of art performance isdifferent.
Visual communication design is a term popular world design congress held in Tokyo in 1960, its contents include: design and visual design magazine,posters and other
printed publications, movies, television, electronic billboardsand other media, they are the eyes to convey to design performance modelingcollectively referred to as the visual communication design posters, in short,visual communication design is \
From the visual communication design in view of the development process, to a large extent, it is the expansion and extension of the printing art design of the rise in the middle of the nineteenth Century in Europe and america. Along with the science and technology change rapidly, with radio and network media technology is developing rapidly, brought a revolutionary visual experience.And in today's vary from minute to minute information society, the impact of these media is more and more important. The design performance of thecontent has been unable to cover some new information media, therefore,visual communication design will emerge as the times require.
Visual communication design through visual media and communication designto the audience, embodies the characteristics of the times of graphic designand rich connotation, development and application of the field with the progress of science and technology, new energy materials and products ofexpanding, and cross
and other
fields, and
gradually
formed a and other
视觉传达设计中英文对照外文翻译文献
visualmedia association and interaction design new field. Its contents include:printing design, book design, display design, image design, visual design, (i.e.public living space logo and color design of public environment). Visual communication design is graphic design to print media, also known asdecoration design. From
a
development
perspective, the
concept of
visual
communication
design is scientific, rigorous name, contains the trend of futuredesign. Analysis of the present situation of the design, the visual
communication design
says
of
the
main
content is
still
GraphicDesign generalprofessional habit for \design\communication
design\design\category at this stage is not a big difference,\communication design\design\the concept of the distinction and unity, there is no contradiction and opposition. Visual
communication
design is design, packaging
a
modern business
design, storeenvironment
Service art, including logo design, advertising
design, corporate image design, the design is through the visual image to convey to consumers, so it is called \communication design\plays a communication enterprise -- consumers goods -- a bridge. Visual communication design in the main text, graphics, color as the basic elements of artistic creation, in the spiritual and cultural fields with its unique artistic charm of the impact on people's feelings and ideas, plays a very important rolein people's daily life. The emergence of digital multimedia continue tochallenge
and
enrich
the
traditional visual
communication
methods, expansion
of
the contemporary visual communication design extension, visual communication from the plane of the previous morphological, static, has begun to shift to a dynamic, integrated direction, from a single media across to
multimedia, from
two-dimensional plane
extended
to
the
three-dimensional
andspace, from traditional print design products to convey information more virtualimage. Advertising as an important form of visual communication, has undergone a qualitative leap under the impetus of digital multimedia technology. Internet advertising, digital television advertising, multimediaelectronic display screen, multimedia interactive
advertising for
a
new
generation
of advertisement
视觉传达设计中英文对照外文翻译文献
visual communication to the trend of rapid development of penetrated into all aspects of social life. The so-calledmultimedia, integrated a variety of information media. Multimedia technology is not a simple composite of various information media, but a kind of text,graphics, images, sound, video, animation and other
forms
of
informationtogether, and
comprehensive treatment
and control
by
computer, digitalinformation technology can support the completion of a series of interactive operation. In today's information society, digital multimedia technology incomputer science as a symbol of bring a new atmosphere for the dissemination of advertising and design, has attract people's attention social benefit and economic benefit. Under the impetus of digital multimedia technology, advertising strategy has transformed from simple brand promotionstage to the more detailed marketing stage, began to pay attention to andselect regional media, industry media and more detailed market positioning of the media, digital multimedia advertising and publishing more diversification and humanization. The example analysis:
1: the Federal Express publicity pictures:
To the character transfer things that transportation is convenient, the feeling isupstairs downstairs neighbors as fast.
The most creative graphics on the wall's background, using the earth's continents section through the continents, communication, exaggerateddescription of the characteristics of Federal Express Service
视觉传达设计中英文对照外文翻译文献
2: the following is a propaganda of the dangers of smoking:
Damages from the charred lips depict the publicity of smoking. Red and blacklips strong contrast, give people the psychological shock stimulation effect.The upper right corner of
the \formal, more impact.
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