Coca-Cola-Strategies Analysis Report 4(3)

Exhibit 3 – Trend Ratio Analysis Profitability

10/01/2010 10/02/2010 10/032009

Ratios

ROA%(Net) 5.8 ROE%(Net) 9.7 ROI%(Operating) 13.44 EBITDA Margin% 20.44 Calculated Tax Rate% 39 Revenue per Employee 389362 Liquidity Ratios Quick Ratio 0.66 Current Ratio 1.33 Net Current Assets%TA 1.34 Debt Management LT Debt to Equity 0.4 Total Debt to Equity 0.37 Interest Coverage 22.1 Asset Management

Total Asset Turnover

0.45 Receivables Turnover

8.4 Inventory Turnover 7.1 Accounts Payable

Turnover

7.6 Accrued Expenses

Turnover

32.1 Property Plant&

Equip Turnover

2.1 Cash& Equivalents

Turnover

13.2 Per Share Cash Flow per Share 3.33 Book Value per

Share

12.2

6.2 11.2 16.3 25.5 30.5

349880

0.71 1.36 2.11

0.34 0.23 23.4

0.47

6,4 8.32 29 2.8 15.4 2.99 13.4

7.0 14.25 11.4 27.5 37.3

339220

0.81 1.34 1.7

0.53 0.33 24.3

0.51

6.2

6.4

7.99

31.2

2.3

14.2

3.02 16.3

Exhibit 4 – Internal Factor Evaluation (IFE) Matrix

Exhibit 5 – External Factor Evaluation (EFE) Matrix

Exhibit 6 – Competitive Profile Matrix (CPM)

Exhibit 7 – Comparative Ratio Analysis

Liquidity Ratios Coca-cola

1. Current ratio (2010) 1.35 2. Quick ratio (2010) 0.86

B. Leverage Ratios

3. Debt to total assets (%) 0.69 4. Times interest earned

7.0

(2010)

5. Fixed charges coverage

4.82

(2010)

C. Activity Ratios

PepsiCo

2.00 1.25 0.55

6.0 4.12

6. Average collection

period

7. Inventory turnover

(2010)

8. Fixed assets turnover

(2010)

9. Total assets turnover

(2010)

D. Profitability Ratios

10. Profit margin on sales

(%)

11. Return on total assets

(%)

44 8.7 2.1 1.4 8.4 5.4

53 6.3 4.3 2.1 6.2 4.4

14.3

12. Return on equity [% 17.6

Exhibit 8 – SWOT Matrix

Exhibit 9 – Strategic Planning and Action Evaluation (SPACE) Matrix

F S CA IS ES

Exhibit 10 – Boston Consulting Group (BCG) Matrix

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