商务交往中的中美文化差异(4)

浙江越秀外国语学院本科毕业论文（设计）

Conclusions

Cultural factors of international business negotiation influence is most direct, most widely. With the arrival of global economic integration, economic and trade activities have become increasingly frequent, international business negotiation's success with the results directly affect trade. To want to remain invincible in the business activities, in-depth of national culture and carry out comprehensive study and try to reduce and avoid the negative impact brought by cultural differences. The difference of the Sino US business negotiations in the cultural differences. If you want to in the negotiations in the initiative, the success of the negotiations, we must carefully study the cultural differences between the two sides. First, we should actively understand foreign cultures, accept and respect each other's culture. Secondly, we must reject the ethnocentrism or psychological. In addition, it is necessary to establish the awareness of cross-cultural negotiations, recognize that negotiators from different cultural backgrounds in demand, motivation and beliefs of different, negotiation strategy to adapt to each other's cultural appeal, an in-depth understanding of the cultural roots of the differences in US business negotiations, master to overcome these differences of strategy for the success or failure of the business negotiation has important significance.To grasp the direction and progress of the negotiations in business negotiations must be enhanced to the cultural difference sensitivity that cultural differences, cultural background and habits of the detailed understanding of the negotiation object and transcending cultural limits, and on this basis, foster strengths and circumvent weaknesses, respect for different behaviors under different culture businessman, reduce unnecessary conflict caused due to a lack of respect for each other. To establish mutual cooperation atmosphere, develop the appropriate negotiation strategy.

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浙江越秀外国语学院本科毕业论文（设计）

Acknowledgments

First I appreciate my university gives me a comfortable learning atmosphere.Second I want to thanks my supervisor for she’s help during the representation.Words could never express my thanks to him. From grammar,writing style,format and research skills,she has taught me everything and she has been always so patient to me whenever she revises my reports imistakes. She has been encouraging me all the time. Though my report still contains lots of problem, I have already learned a lot from this project just because of her help. I am really grateful to my teacher

To my classmate,I want to let them know that it is important for help me with my work being with your guys is the happiest time I ever had.They gave me valuable comments and suggestions, Again, a special thanks to my friends we have good time, live and work together, and give me sincere encouragement and selfless help which I was unforgettable,thanks.This paper was start at February, I searched many different sites, saved many different information, lay the foundation for my thesis.

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浙江越秀外国语学院本科毕业论文（设计）

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