商业伦理,案例分析(3)

uic,AE,商业伦理,案例分析

One of the stakeholders was the manager of Yogawave. The problem of the manager was that the pressure of operating performance goals made him have to try his best to solicit large numbers of

customers. One of his advertisement methods was to send publicity messages to potential consumer, and he chose to get numbers of target group by asking customers he had. He cannot be blamed because of working hard.

The others stakeholders were my friends whose phone numbers were asked to be betrayed. If I gave away my friends’ phone numbers of, which were considered as the privacy, they would be disturbed by advertisement messages that they might not want to receive. Besides, the staffs of the

Yogawave might also exchange the telephone numbers with others to get more available numbers. Their privacy was put in a very risky position.

3. How did this situation arise?

The manager of Yogawave, who disregarded the telephone owners’ privacy right, was mostly responsible for this arising situation. I would like to help him to have a better performance in job; however, it was impossible for me to meet his requirements without hurting the feelings of my friends and avoiding violating their privacy rights.

4. Who do you give and your loyalty to?

I give my loyalty to the telephone number owners. Because telephone number is a kind of

privacy, I do not have the right to disclose the privacy of others. The manager has many other available marketing advertising methods to chose, instead of sending messages. However, for my friends, who are the telephone number owners, would get in trouble for a long time because of privacy information disclosing. Hence, the telephone number owners should get my loyalty.

5. What was your intention in making this decision?

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