特速集团 2008年报(3)

In November 2006, Xpress Finance has launched its i Xpress MasterCard, the first and the only fully customizable MasterCard in the Asia Pacific Region. This new innovative i Xpress MasterCard allow customers to design the whole card face through online design system and to select their preferred interest/cash rebate combination card features. During the year, Xpress Finance rolled out various card acquisition programs to attract target segments for customized card. For parents & baby segment, the “i Xpress Baby MasterCard” was launched and we have also converted existing The Baby Club MasterCard cardholders into i Xpress Baby MasterCard. For pets segment, we have launched the first Aizuya Co. Ltd Aizuya Hotel Plaza Miyazaki Co. Ltd. Hotel Plaza Miyazaki Hotel Plaza Miyazaki 10 164 15 4 2 1 OK 1 1

Aizuya

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信用卡分部 10,000,000 28% i Xpress i Xpress i Xpress Baby The Baby Club i Xpress Baby

特速集团 2008年报

X p r e s s G r o u p L i m i t e d ? 特速集團有限公司

06

CHAIRMAN’S STATEMENT

主席報告

Co-Branded MasterCard program with customized card face for pet lovers, the “ Xpress Finance Co-Branded MasterCard” program, in August, 2007. () is one of the most popular and active website in Hong Kong which provides comprehensive information related to pets. For youth segment, in September, 2007, we have launched the “i Xpress Students MasterCard” program targeting at students of Universities and the “ Xpress Finance Co-Branded MasterCard” program aim at attract the younger crowd. () is one of the most popular discussion forum websites in Hong Kong with over 1 million members and approximately daily visitors of over 100,000 members to its website.

By using its unique customized card platform, in April 2007, Xpress

Finance also launched another innovative product, i Xpress MasterCard Gift Card. This is the first customized MasterCard gift card in Hong Kong. Gift card (especially with our customized card face function) serves as a gift to friends and family members on special occasions, such as birthdays, weddings and anniversaries. Examples of i Xpress Gift Card for special events such as Diocesan School Old Boy’s Association Annual Ball 2007, The Best of Macao 2007 program by MasterCard Worldwide, Hong Kong Cat Fans Club’s launch event, and Panorama Stock Bowling Tournament event. Similar to i Xpress MasterCard, cardholders of i Xpress Gift Card can enjoy the convenience of shopping throughout the MasterCard networks all over the world. Unlike for a credit card, the purchase of Gift Card does not require submission of income/assets proof which broaden our customer base. i Xpress customization concept has helped to establish brand differentiation, increase card usage, deepen cardholder loyalty and boost card acquisition rate. Several awards were received since the launch of i Xpress MasterCard, namely, awards were received from MasterCard Worldwide “The most innovative online program launch in 2006 in Hong Kong” in April, 2007, “The Winner of The Highest Growth Rate in 2007– Cardholder Spending in Hong Kong” and “The Winner of The Highest Growth Rate in 2007 – Number of Open Cards in Hong Kong” in March, 2008. One award was received from Hong Kong General Chamber of Commerce, “2007 Hong Kong Awards for Industries – Innovation and Creativity Award” in February 2008.

i Xpress Students () 1,000,000 100,000

i Xpress i Xpress 2007 MasterCard Worldwide The Best of Macao 2007 Panorama Stock i Xpress i Xpress i Xpress i Xpress MasterCard Worldwide 2006 2007 2007 2007

特速集团 2008年报

A n n u a l R e p o r t 2008 ? 二零零八年年報07CHAIRMAN’S STATEMENT

主席報告On the sales and marketing frontier, Xpress Finance continue to run proven programs such as product installment and cash installment plans, personal loans, merchant joint promotions, recurrent transaction promotions, member-get-member programs and bonus point promotions, cash rebate incentives and various other initiatives that stimulate customer spending, improve the active ratio and retain the loyalty of existing customer base.SINGXPRESS LTD

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