清文化与打造辽宁清文化品牌问题(4)

中国旅游规划,旅游管理

大连民族学院学报

JOURNALOFDALIANNATIONALITIESUNIVERSITY

July,2006

MarriageCustomoftheNortheastinModernTimes

LIUJuan-juan

(SchoolofHistoryandLiteratureChinaWestNormalUniversity,NanchongSichuan637002,China)

Abstract:ThemarriagecustomintheNortheastofChina,asanorganicpartofHuaxiaculture,exhibitsmanyfea2turesandformsinmoderntimes.NewmarriageetiquettewhichdifferedfromtheoldappearedfromtheendofMingDynastytothebeginningoftheRepublicofChinabecauseoftheinfluenceofpolitics,economy,culture,etc.Bystudyingthefeatures,formsandtheoldandnewmarriageetiquette,thispaperattemptstoshowthechanges,thecausesofchangesandthedevelopmentofthemarriagecustomintheNortheastofChina.Keywords:moderntime;theNortheast;marriagecustom;features;etiquette

(责任编辑王　莉)

(上接第60页)

文化的独特魅力推动了辽宁道光廿五白酒、八王寺

矿泉水等品牌经济的快速发展。清民族文化品牌是一种超值资产,具有超越有形资产之外的价值才、,,弘扬清文化精华,以品牌化的清文化促进社会消费,拉动需求,扩大经济增长,服务市场经济,既可反映当今社会的发展趋势,也体现了辽宁特有的清

。1清文化与满族精神———纪念满族入关360

周年[J].满族研究,2005,(1):30-31.[2]王伟伟1辽宁旅游形象的策划与宣传推广[J].2003,

(10):31-32.[3]马鹤丹,时秀云.对辽宁满族文化旅游开发问题的探

讨[J].辽宁师范大学学报:社会科学版,2005,(1):44

-45.

[4]李小青.辽清文化旅游[M].沈阳:辽海出版社,2004.

QingCultureandtheBrand-makingofQingCultureinLiaoningProvince

LANWen-qiao　QIUXiao-wei

(11ManagementDepartmentofShenyangInstituteofEngineering,ShenyangLiaoning110136,China;21PropagandaDepartmentofLiaoningProvincialPartyCommittee,ShenyangLiaoning110006,China)

Abstract:LiaoningprovincehasitsuniquehistoricalpulseofQingculture.ThekeytomakingaseriesofbrandswithQingcultureistodevelopandutilizetheculturalresourcesofQingcutureinLiaoningprovinceandtransformthemintoeconomicsuperiority.Undertheguidanceofmakingbrand,LiaoningshouldstudytheconnotationofQingculture,exhibitthecultureinartisticcreation,tourism,commodities,popularizebrands,andmanageecononmywithitsuniquenationalflavorforthesakeofgainingsocialandeconomicbenefit.Keywords:Qingculture;Qingculturalbrand;brandmaking;Liaoningprovince

(责任编辑王　莉)

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