计划书

河南职业技术学院工商管理系模拟公司实训

创业计划书

——搭建云纪元软营（SaaS）平台

专 业：商务管理081班 小 组：第八组

团队名称：云纪元软营（SaaS）平台创业团队 指导老师：田 嘉、孙 华 团队主管：赵非凡

团队成员：刘 斌、袁欣欣、张 晶、

古灵改、潘 合、段晓蕾

实训时间：2010年3月24日

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目 录

一、 摘要···················································5 (一) 公司介绍··············································5 (二) 管理者及组织··········································5 (三) 主要产品和业务范围····································5 (四) 市场概貌··············································5 (五) 营销策略··············································7 (六) 销售计划··············································7 (七) 产品计划··············································7 (八) 财务分析··············································7 二、 企业介绍···············································8 2.1企业性质·················································8 2.2企业理念·················································8 2.3企业标识·················································8 三、 行业分析················································8 3.1 SaaS行业基本特点········································8 3.1.1 SaaS的含义··········································9 3.1.2 SaaS行业相比传统软件的三大特性······················9 3.2 SaaS行业发展程度········································10 3.3 SaaS行业发展动态········································11 3.4 SaaS行业发展趋势········································11 3.5 SaaS行业竞争分析········································12 3.6 SaaS行业相关政策········································13 四、 项目介绍·················································13 4.1项目概念·················································13 4.2主要产品介绍·············································13 4.3产品的市场竞争力·········································14

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4.4产品渠道···············································14 4.4.1产品的来源渠道·····································14 4.4.2产品定制与共享·····································14 4.4.3产品的推广与销售渠道·······························14 4.4.4渠道的拓展·········································15 4.4.5渠道的标准化操作方式·······························15 4.5盈利模式及目标客户分析·································16 4.6产品的市场前景预测·····································19 五、 人员及组织结构·······································19 5.1公司的组织机构图·······································19 5.2各部门的负责人及主要成员·······························19 5.3各部门的功能及职责·····································19 六、 市场分析············································21 6.1SWOT分析···············································22 6.2市场需求···············································22 6.2.1从电子科技发展的大环境来看·························22 6.2.2从在线办公的消费主体来看···························23 6.2.3 从调查的结果来看···································23 6.3市场现状···············································24 6.3.1市场描述···········································24 6.3.2目前中国市场已经开始运行的saas服务提供商··········24 6.4目标市场选择与目标客户·································26 6.5市场战略···············································26 七、 营销策略·············································27 7.1策划背景················································27 7.2公司宗旨················································27 7.3公司愿景················································27 7.4营销方案················································27

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7.4.1针对大学生的营销策略······························27 7.4.2针对白领和高收入人士的营销策略····················28 7.5公司竞争策略········································29 八、 财务与投资分析·····································29 8.1投资分析··············································29 8.2财务分析··············································30 九、 风险与风险管理·····································31 9.1市场风险··············································31 9.2竞争风险··············································31 9.3技术风险··············································31 9.4附加机会··············································31 十、 结束语·············································32 附录一···················································33 附录二···················································34 附录三···················································37

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云纪元软营（SaaS）平台创业计划

一、 摘要

(一)

公司介绍：

云纪元软营（SaaS）平台创业团队是从河南职业技术学院商务管理专业模拟公司实训中走出了一个创业团队。此次实训中，我们团队选择了搭建SaaS软营平台的项目，并将要创建郑州云纪元在线网络技术有限责任公司。该项目顺应了网络应用快速发展的潮流，填补了目前SaaS市场上针对个人用户的市场空白。我们致力于做“用户的产品”，功能完善、符合用户使用习惯、操作方便快捷是我们产品的主要特色。

有市场、有需求、有产品，我们相信再加上我们团队的努力、合作、坚持、进取，我们的公司将会成为中州大地上一个璀璨的新星。

(二)

管理者及其组织： 公 司 主 管：赵非凡 市 场 部：刘 斌 技 术 部：潘 合 人力资源管理部：段晓蕾 售 后 服 务 部：古灵改 信 息 部：袁欣欣 财 务 部：张 晶 (三)

主要产品和业务范围

1. 主要产品：在线文档处理、网络硬盘、在线多媒体、在线开发、在线游戏

2. 业务范围：通过自主研发和代理两种途径获得各种在线应用产品，利用SaaS平台向广大网络用户提供这些功能完善、使用方便的新型软件产品。 (四)

市场概貌：

软件即服务(SaaS)交付模式已经在部门级别上证明了自身的价值，许多的用户(CIO)们开始使用SaaS进行更为复杂的企业应用，同时，也SaaS也开始出现越来越多的问题。而这些问题，也正在被SaaS供应商们不断地解决，例如，提

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