英语论文 SWOT分析嘉华饼屋(3)

MGT382 Su Xingyue 11527349

Conclusion

Along with economic development, improving people's living standard, pastry market has been rapid development. Cake is a kind of food of people's relative like, because it not only delicious, but also represents the happiness, happy.

From the perspective of the macro environment of the pastry industry, we can find good political and economic conditions in our country has paved the way for the pastry industry growth, the development of science and technology promote the progress of the pastry industry, consumer values and change the way of life is a pastry industry innovation power. If our pastry industry can get rid of the limitation of traditional management idea, at the same time guarantee the quality of pastry food industry safety, let the Chinese style pastry is known all over the world will no longer be a dream. In order to achieve this ambitious goal, producer should work with honest heart and keep improving. At the same time, our country should further intensify law enforcement law enforcement and supervision, establish and perfect the food safety regulatory system and food safety standards, in order to ensure food safety and health of our country.

Using the five-Forces Model of Competition respectively from the existing competition among enterprises, potential entrants, substitutes, suppliers, buyers analysis pastry industry competition strength. We can find that pastry industry is easy to keep difficult tapping area, entry threshold is low, industrial concentration is low, the lack of economies of scale. With the more to more people to join, competition will intensify.

SWOT analysis method through the evaluation of the company's internal strengths and weaknesses, external opportunities and threats to understand the overall situation of the company. Through the SWOT analysis method, it is obvious JiaHua food has a strong core competitiveness and market opportunities. If JiaHua food can improve management, quality, continuous innovation, strengthen the advertisement publicity would make up the defects, reduce the external threats.

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MGT382 Su Xingyue 11527349

Reference

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