中国BPO企业全球发展战略

东北林业大学毕业论文

中华人民共和国教育部

论文题目：学 生：指导教师：学 院：专 业：东北林业大学

毕业论文

中国BPO企业全球发展战略分析 丁陆军

张鑫 教授 经济管理学院

国际经济与贸易2007级1班

2011年6月

1

东北林业大学毕业论文

中国BPO企业全球发展战略分析

摘 要

面临全球BPO浪潮的汹涌来势，中国作为世界第二大经济体，拥有经济环境、产业基础、人才、市场等方面的优势，中国BPO企业将面临前所未有的机遇，中国也有可能成为未来全球BPO业务的核心承接地。近年来，虽然中国BPO企业数量增长迅速，但在整个行业中，中国BPO企业发展尚处于起步阶段，多数企业成立不久，项目经验欠缺，企业不具规模，很难与印度企业及其他大型外包企业抗衡。如何把机会变成利益，抓住机遇获得长足发展，是中国BPO企业面临的一个重要战略问题。

本文通过对全球及我国BPO业务发展状况，我国BPO企业经营能力的分析，海外发包商对承包商离岸需求分析，提出了中国BPO企业拓展全球业务的对策：提高产品服务及管理模式的创新能力、提高业务交付模式成熟化、强化核心竞争力、制定国际并购战略、BPO标准化管理、实施全球化战略定位，以实现我国BPO企业全球化发展的战略目标。

关键词： 业务流程外包（BPO）；发包商；运营能力；发展战略

2

东北林业大学毕业论文

Analyze on the Global Development Strategy of BPO

Companies in China

Abstract

Facing the global BPO tide's turbulent oncoming force, China has the economic environment, the industrial foundation, the talented person, huge market superiority to become the world second big economy. The BPO companies in China will face the unprecedented opportunity; China also has the possibility to become the global BPO service core contract place in the future. In recent years, although the Chinese BPO Enterprise quantity growth was rapid, but in the entire profession, the Chinese BPO enterprise development was still at the start stage, Most companies set up soon, the lack of project experience, companies do not scale，Without the strength to contended with the Indian Enterprise and other large-scale outsourcing enterprise. How to turn the opportunity to benefit, is an important strategic question which the Chinese BPO Enterprise facing.

This article through to the BPO Business Development of china and global country, the business capacity's analysis of BPO companies in China, Outsourcers needs analysis. Proposed measures to expand global business for BPO companies in China proposed the

3

东北林业大学毕业论文

Chinese BPO Enterprise develops the global service the countermeasure: improving innovation for products, services and management, through enhances the service payment pattern to cause the curing, Causes the core competitiveness becomes formidable, The development of international M & A strategy, BPO standardized management, the implementation of global strategic positioning, in order to achieve The strategic goal of globalization of BPO companies in China.

Key words： Business Process Outsourcing(BPO)，Outsourcer，Operating Capacity，

Development Strategy

4

东北林业大学毕业论文

目录

摘要 Abstract

1.绪论 ..................................................................................................................................................... 1 1.1 BPO的定义 ...................................................................................................................................... 1 1.2 BPO服务市场分类 ........................................................................................................................... 2 1.2.1 按BPO服务提供商本身性质分类 ................................................................................................ 3 1.2.2 按BPO服务提供商实施业务分类 ................................................................................................ 4 2.全球及我国BPO业务发展现状 .......................................................................................................... 5 2.1 全球BPO发展现状 ......................................................................................................................... 5 2.2 我国BPO发展现状 ......................................................................................................................... 5 3.当前中国BPO企业经营能力分析 ...................................................................................................... 7 3.1 企业经营状况 .................................................................................................................................. 7 3.2 融资和议价能力 .............................................................................................................................. 8 3.3 大型项目经验 .................................................................................................................................. 8 3.4 海外市场拓展能力 ........................................................................................................................... 8 4.影响发包商选择外包企业因素 ............................................................................................................ 9 4.1 区位选择 ......................................................................................................................................... 9 4.2 行业经验 ......................................................................................................................................... 9 4.3 信息安全 ........................................................................................................................................ 10 4.4 价格 ................................................................................................................................................ 10 5.中国BPO企业全球竞争策略 ............................................................................................................. 12 5.1 实施全球化战略定位 ...................................................................................................................... 12 5.2 企业创新 ........................................................................................................................................ 14 5.2.1 产品/服务创新............................................................................................................................. 14 5.2.2 管理模式创新 .............................................................................................................................. 14 5.3 强化核心竞争力 ............................................................................................................................. 15 5.4 制定国际并购战略 .......................................................................................................................... 15 5.4.1 并购动机的形成过程 ................................................................................................................... 15 5.4.2 并购对象的选择 .......................................................................................................................... 16

5

百度搜索“77cn”或“免费范文网”即可找到本站免费阅读全部范文。收藏本站方便下次阅读，免费范文网，提供经典小说综合文库中国BPO企业全球发展战略在线全文阅读。