新疆干果出口贸易的现状分析本科毕业论文

本科毕业设计(论文)

题目：新疆干果出口贸易的现状分析

摘要

新疆干果是新疆的特色产业，因为本身高产、优质，而具有很好的销售潜质，所以，新疆干果在其出口贸易方面具有不少的优势，但也存在出口附加值低、营销体系不健全等不足，需要进一步改善出口贸易现状。想要取得一定的成效，还需要做到：国家保护政策和实现自我的跨越式发展齐头并进；引入专业性人才和树立独具特色的品牌同时进行；兼顾完善物流体系和提高运输效率及产品质量，提升网络营销的能力。总之，通过各方面的努力，建立健全针对新疆干果成熟的出口贸易链，并最有力的带动区域经济的发展。与此同时，也要改变思路，认识到目前网络营销的优势，集思广益，和从事干果业的企业一起，为提升新疆干果在国内和国际市场的影响力及美誉度而努力。

关键词：新疆干果；出口贸易；网络营销；特色品牌

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Abstract

Xinjiang dried fruit is characteristic industry in Xinjiang, because of their own high-yield, high quality, and have good sales potential, therefore, Xinjiang dried fruit has a lot of advantages in terms of its export trade, but there are low value-added exports, the marketing system is not perfect, etc. lack of need to further improve the status of the export trade. Want to get some results, but also need to do: national self-protection policies and leapfrog development go hand in hand; the introduction of professional talents and establish a unique brand at the same time; both improve the logistics system and to improve transport efficiency and product quality, enhance the ability of network marketing. In short, through various efforts, establish and improve the nuts mature in Xinjiang export trade chain, and the most powerful of the Regional Economic Development. At the same time, we must change our thinking, recognizing that the current advantages of network marketing, brainstorming, and in the dried fruit industry companies together, to enhance the Xinjiang dried fruit in the domestic and international market influence and reputation effort. Key words:Xinjiang dried fruit; export trade; network marketing; featured brand

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目录

1 绪论 .......................................................................... 1 1.1论文研究的背景和意义 ....................................................... 1 1.1.1 研究背景 .............................................................. 1 1.1.2 研究意义 .............................................................. 1 1.2 国内外研究状况 ............................................................ 1 1.2.1 国内研究状况 .......................................................... 1 1.2.2 国外研究状况 .......................................................... 2 1.3 研究方法 .................................................................. 2 2新疆干果出口贸易概况 ........................................................... 3 2.1 新疆干果的特点 ............................................................ 3 2.1.1 品种丰富，品质优良 .................................................... 3 2.1.2 知名度高 .............................................................. 3 2.1.3 种植面积广，产量高 .................................................... 3 2.2 新疆干果出口贸易的发展现状 ................................................ 4 2.2.1 出口量相对较少 ......................................................... 4 2.2.2 出口渠道增多 ........................................................... 4 3新疆干果出口贸易中遇到的问题 ................................................... 5 3.1 附加值低 .................................................................. 5 3.2 质量有待提高 .............................................................. 5 3.3 营销体系尚不完善 .......................................................... 5 3.4 缺乏特色品牌 .............................................................. 5 3.5 基础设施落后和外销平台的欠缺 .............................................. 6 3.6 专业人才的缺乏 ............................................................ 6 4 促进新疆干果出口贸易的对策 .................................................... 7 4.1加强基础设施和外销平台建设 ................................................. 7 4.1.1 加强新疆干果基地建设 ................................................... 7 4.1.2 加强出口贸易的基础设施建设 ............................................. 7 4.1.3 加快新疆干果外销平台的建设 ............................................. 7

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4.2 引进专业营销人才 ........................................................... 8 4.3加大宣传力度，树立地域特色品牌 ............................................. 8 4.4 建立健全物流体系，构建干果网络营销产业链 ................................... 8 4.5 提高自身附加值 ............................................................. 9 4.6 差异化经营 ................................................................ 9 4.7 完善质检体系 ............................................................. 10 5 结论 ......................................................................... 11 致谢............................................................................ 12 参考文献 ........................................................................ 13

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