2003江苏省专转本英语真题以及答案(2)

voice of the

advertisers. It shouts at us from the television screen and the radio loudspeakers; waves to us from

every page of the newspaper; signals to us from the roadside bill-boards all day and flashes

messages to us in colored lights all night.

Advertising has been among England's biggest growth industries since the war. Perhaps the

reason is that advertising saves the manufacturers from having to think about the customer.

At the stage of designing and developing a product, there is quite enough to think about without

worrying over whether anybody will want to buy it. The designer is busy enough without adding

customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So

they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it

appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.

Other manufacturers find advertising saves them from changing their product. And manufacturers

hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or

another, some alteration seems called for-how much better to change the image, the packet or the

pitch made by the product, rather than go to all the inconvenience of changing the product itself.

11. Which of the following can best describe the author's attitude toward modem advertising?

A. Indifferent B. Shocked C. Disappearing D. Approving

12. According to the author, which is NOT the designer's chief concern when he designs a product?

A. Stress factors B. Man-hours.

C. Machine tolerance D. Customer-appeal.

13. It is stated in the passage that those responsible for giving a product customer-appeal are ____.

A. customers B. designers C. advertisers D. manufacturers

14. According to the author, when some change in a product is necessary, a manufacturer will choose to ____.

A. lower the production cost B. hire a better designer C. improve its quality D. alter its image

15. The best title for the passage might be ____. A. Advertising since the War B. Advertising and Manufacturers

C. Advertising-England's Biggest Industry D. Advertising and Purchasers

Passage 4

All that we really need to plot out the future of our universe are a few good measurements. This

does not mean that we can sit down today and outline the future course of the universe with anything

like certainty. There are still too many things we don't know about the way the universe is put

together. But we do know exactly what information we need to fill in our knowledge, and we have a

pretty good idea of how to go about getting it. Perhaps the best way to think of our present situation

is to imagine a train coming into a switchyard( 调车场). All of the switches(转辙器）are set before the

train arrives, so that its path is completely determined. Some switches we can see. others we cannot.

There is no ambiguity if we can see the setting of a switch; we can say with confidence that some

possible futures will not materialize and others will. At the unseen switches, however, there is no

such certainty. We know the train will take one of the tracks leading out, but we have no idea which

one. The unseen switches are the true decision points in the future, and what happens when we

arrive at them determines the entire subsequent course of events.

When we think about the future of the universe, we can see our \billions of years into

the future, but after that there are decision points to be dealt with and possible fates to consider. The

goal of science is to reduce the ambiguity at the decision points and find the true road that will be followed.

16. According to the passage, it is difficult to be certain about the dist universe because we ____.

A. have too many conflicting theories

B. do not have enough funding to continue our research C. are not sure how the universe is put together

D. have focused our investigations on the moon and planets

17. What does the author see as the function of the universe's unseen \A. They tell us which one of the tracks the universe will use. B. They enable us to alter the course of the universe. C. They give us information about the lunar surface.

D. They determine which course the universe will take in the future. 18. In the second paragraph, the word \of the following?

A. Band B. Rails C. Path D. Sequence

19. For whom is the author probably writing this passage? A. Train engineers. B. General audiences. C. Professors of statistics. D. Young children.

20. Which of the following statements best describes the organization of the passage?

A. A statement illustrated by an analogy (类比). B. A hypothesis supported by documentation (引用文献). C. A comparison of two contrasting theories. D. A critical analysis of a common assumption.

PartⅡ Vocabulary and Structure(20﹪，25minutes)

Directions: There are 40 incomplete sentences in this part. For each sentence there are four

choices marked A, B, C and D. Choose the ONE answer that best completes the sentence. Then

mark the corresponding letter on the Answer Sheet with a single line through the center.

21. A great many cancers can be cured but only if ____before they have begun spread or

\A. properly treat B. properly treating C. being properly treated D. properly treated

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